Latin America. The rise of technologies such as cloud and wireless connectivity have meant that companies must adapt to technological evolution and redefine their strategies.
Today the market has become polarized on a large scale. On the one hand, there are greater high-end requirements, increasingly demanding with Data Centers and Service Providers; while on the other hand there is the market, where the cost/performance ratio, as well as the logistical capacity, are decisive. Because of this, companies have had to adapt their strategies to diversify and enhance their market share, facing great challenges along the way.
"We see the high-end future in the development of virtuous ecosystems of products and services, specialized by vertical markets, making infrastructure no longer cross-cutting," said Martin Saidi, VP Sales for Latin America at CommScope. "Today, new levels of performance and reliability can be generated, as well as innovative applications that add intelligence to users, for example, determining optimized stock management in logistics or anticipating patient conditions in hospitals."
The rise of technologies such as the cloud, wireless connectivity, the transition from copper cabling to fiber optics and the new schemes of multi-tenant data centers, have made traditional infrastructure companies -in particular those of structured cabling- have to adapt to technological evolution and the needs of users, redefining their strategies, betting on the generation of better products, as well as the creation of solution environments that make a difference.
For Martin Saidi, the key to adapting to major changes in the network infrastructure industry means that, almost as a rule, service providers, as well as distributors, must remain dynamic and flexible to the evolution of the market itself. In this way they can not only create vertical environments, but also adapt to the evolution of the channel, penetrating other sectors of the market and taking advantage of the opportunities that all this represents.
"At CommScope, with the acquisition two years ago of AMP Netconnect from TE Connectivity for example, we seek that our two models, Systimax and Netconnect, can continue to exist with the existing ones, maintaining their spaces on the one hand, but also with the open opportunity to extend the operation of our integrators if they wish, through certifications and sustainable business plans that we have designed thinking about this evolution of the market", Said.
Similarly, the growth of the Internet of Things (IoT) and the implementation of new Smart Buildings, along with the arrival of technologies such as 5G and the so-called 'special wireless', force companies to seek constant innovation of their solutions, which respond not only to current needs, but also stay prepared for the future.
"Better times are coming in the industry, and we must be prepared to face the challenges that arise. We have tried to stay ahead of the curve by adding the PowerFiber line, that is, data and energy transmission through the same fiber networks to enhance and take better advantage of these developments in IoT and 5G. The key for us, and for the entire market, is to work in close commitment and fluidity, hand in hand with distributors and that everyone understands the importance of thinking about the future," added the VP of Sales for Latin America at CommScope.
