International. Boon Edam Inc. announced Valerie Anderson as its new president and ceo at this subsidiary that is responsible for sales in the Americas.
"This appointment was agreed with confidence and enthusiasm as Valerie has proven to be a capable and dedicated member of the team," says Lourens Beijer, Chief Commercial Officer of Royal Boon Edam International BV. "We believe this is a great 'next step' for Valerie's experience and passion for exceeding our customers' expectations, and a great opportunity for Boon Edam as a whole," Assured.
Valerie has been with Boon Edam Inc. for a total of 14 years, serving on the Executive Management team for the past 9 years. He began his career at Boon Edam in Inside Sales and served as An Inside Sales Manager in 2009. In 2012 she was promoted to Vice President of Product and Customer Service, where her role then moved to Vice President of Customer Experience leading the entire customer service organization of Boon Edam Inc.
In 2016 she served as Vice President and National Sales Manager for the North and East regions of the United States, as well as for Latin America. Originally from North Carolina, Valerie holds a Bachelor of Business Administration degree and lives in a suburb of Raleigh, North Carolina.
"As a sales leader and manager with more than a decade of experience in the entrance and building industry, I have had the opportunity to work with a dynamic group of clients and lead multiple teams to create and implement initiatives to deliver a great customer experience," Anderson said. "At Boon Edam, selling the product is never the end of the process; it's just the beginning. I work diligently every day to ensure that our organization performs with the client as a purpose of their work," he notes.


