International. The retail market has evolved along with the needs of consumers, and this dynamism is currently one of the most important aspects for this business sector. That is why attention has begun to be paid to network audio systems, as they offer advantages to businesses that improve their profitability. These systems are a solution for various uses, they can be used for sounds like alerts and pre-recorded announcements, live messages, playing background music and in conjunction with video solutions you can increase the security of your business.
"IP audio uses speakers connected to the network, using a single Ethernet cable, each one can be controlled individually and through a POE (Powe over Ethernet) switch to power them, also saving on infrastructure and facilitating their management and backup." "Network audio solutions are easy to install and accessible, as they only require one cable for connectivity, power and communication," said Mauricio Swain, New Business Development Manager for Axis Communications in Mexico, Central America and the Caribbean.
High-quality network audio systems offer great benefits, so Axis experts comment on three advantages of having these solutions for retail:
Improve security at your facility
A networked audio system is the perfect complement to a video-based security installation. For example, in perimeter protection, if an intruder wants to access a restricted area, the audio system immediately warns through a previously selected alert message.
Mauricio Swain comments that "in conjunction with cameras, software and network audio, you can detect people moving in the wrong direction and send a notification immediately through a message or an alarm through the speaker. Or, the system could be integrated with audio detection software that would send alerts after detecting high-level sounds, such as gunshots or aggressive screams."
Make live or scheduled announcements
These types of audio systems respond to the need to provide different types of informative notices and updates in environments within retail. For example, when using it to make live ads to call someone to a specific area or make scheduled news; it also allows you to broadcast live or activated ads during an emergency.
Create atmosphere
Networked audio systems allow you to manage your music, providing it to your customers through speakers at the right volume, at the time and place you choose. With them it is possible to create an environment with an easy and flexible programming of background music, as well as excellent sound, since they have integrated applications such as streaming support services and audio player applications composed in the speakers, as well as memory cards found in the audio system. It is through these that a retail business can access the transmission of music to set the premises of its business.
In stores you can choose the public for the ads you want to send, since they can choose to select and distribute the speakers according to the needs of your business; both for ads and background music, so that they do not end up playing the same thing in all sections or sending the same message to the whole crowd, but you can select and play them in strategic areas to provide better customer service. Zoning configurations are easily adjustable, as there is no need for wiring or new devices, so all retailers should only identify and select their preferred design.
"Networked audio systems are not limited to retail, but can be expanded to appear in any suitable environment, such as schools, health centers and commercial buildings. Being flexible and profitable, they represent a return on investment and an important experience for customers," concluded Mauricio Swain, Manager of New Business Development in Mexico, Central America and the Caribbean for Axis Communications.
