Mexico. The security landscape is changing to the tune of new technologies, and with it, security services. Therefore, many companies that do not adapt to this environment are disappearing. Is your company ready to adapt and change?
Discover it in the framework of Expo Seguridad México 2018, this April 25 in a unique workshop organized by SoftGuard, developer of the most innovative comprehensive monitoring system, where you will get to the bottom of the topic with Eng. Marcos Sousa, International Speaker, speaker, writer and Marketing Guru, presenting the best tools to "sell more security".
He sends us the following message: https://youtu.be/EKf3_dOUYqc
Also present as speakers will be the CEO of SoftGuard Daniel Banda and Juan Pablo Ávila, manager of softguard's official distribution company in Mexico, GSA Consulting; who will talk about the new trends in human monitoring and the traditional model.
The changes that are taking place are foundational of a new monitoring, totally different from the one known. While in the industry there have been profound changes, such as microprocessed alarms, the insertion of the IP world and networks in monitoring, video verification and others, here we are talking about something that mutates the DNA of the business completely, a change of forms and methods and a multiplication of no less than eight times the size of the market, which now points to the use of smartphones as a security tool. There are as many cell lines in the world as there are inhabitants, more than seven billion, and by 2018 50 percent of them globally will be smartphones. What are you going to sell them to improve their security?
SYLLABUS:
Module 1: How to sell more security? By Marcos Sousa
- New approaches and marketing and sales tools for the conquest of new customers.
- Empower vendors to conduct more sales of security products and services.
- Find out how to sell more security for businesses.
- Understand the new needs, desires and problems not yet attended by the competition.
- Strategies aimed at selling what customers really want to buy: Security.
- Where are the growth opportunities in the security market?
Module 2: Historical and technological open debate. Where are we going? By Daniel Banda and Juan Pablo Ávila.
- The evolution of technology over time.
- Incorporation of new technologies in the security market.
- The evolution of alarm management software and its integration with hardware.
- Cellular apps invade monitoring.
- The importance of software for the web and its portability.
Module 3: Integration, observations and conclusions
- Paradigm shift in business model and current numbers
- Global monitoring trend, where are we going?
Date: April 25
Time: 12:00 to 14:00Hs
Place: Palacio de la canal 5 - Centro Citibanamex
Registration fee: US$45
Includes certificate of participation.
