The SRS was developed by the GSMA in conjunction with the company Cloudmark, and is dedicated to analyzing SMS traffic and then identifying and adding reports of misuse presented by mobile subscribers on the different networks through a short code to the number "7726" (SPAM on alphanumeric keypad). That is, users re-send the SMS they consider SPAM to 7726, the system analyzes it, and then generates a report that will be presented to the operator.
"We are delighted to offer the technology that underpins the GSMA's Spam Reporting Service and will continue to collaborate with the GSMA and member operators to develop the SRS platform, making every effort to secure operators' networks around the world," said Hugh McCartney, Chief Executive Officer of Cloudmark. "Just as messaging spam has the potential to generate harmful financial implications for the mobile ecosystem, we are confident that this collaboration with the GSMA and the global mobile community will have significant and lasting value for the further development of the mobile industry."
Undoubtedly, there are some very interesting facts that I will highlight about the conclusions of the study carried out by the GSMA:
A Chinese user can knead up to 30 junk SMS daily. Most spam originates on-network, followed by peer networks and then through Internet services.Attackers are using sophisticated message modification techniques and transmitting low volumes of messages from each sender number, to avoid detection over a long period of time. Each mobile network operator that participated in the pilot experience was able to identify the source of the spam and act immediately. And I stay with this last point, the participating operators were willing to solve the problem of Spam, it was not worth just receiving the reports. So each operator that is going to implement the SRS must provide the same provision, even knowing that the first reports that will be received could well be those of their own advertising. The truth is that the use of a system like this will help maintain the value of mobile messaging, especially in countries where they have serious problems of SMS SPAM, and at the same time offer the possibility that the consumer receives legitimate, non-intrusive advertising.
Source: NeoSystm
