Latin America. Due to the dedicated work of the team and business partners, F5's operations in Latin America have shown very accelerated growth. As a result, and in order to provide business partners and customers with better guidance and support to fully capitalize on the opportunities presented in the application management market and its security, F5 participated in the appointment of Nayeli Chávez as Marketing Manager for Latin America of the company, based in Mexico.
Among his responsibilities will be to design and implement strategies and campaigns to generate demand for the company's products and services in the region, in addition to coordinating various activities with distribution channels, Other functions will consist of applying various corporate initiatives through marketing and public relations tasks.
Nayeli will lead all marketing and public relations activities in Brazil, Mexico and other countries in the region, where F5 has a presence through local resellers.
"My experience in working with channels allows me to bring to F5 the vision and best practices, as well as marketing programs with the specific characteristics of each market," said Nayeli Chávez.
The biggest challenge of this professional, with 13 years of experience in the information technology sector, is to increase in the region the knowledge in the market of application management and its security and reinforce the benefits provided by these solutions.
Carlos Ortiz Bortoni, F5 Country Manager for Mexico and Central America commented: "We are very excited that Nayeli will bring his experience, strategic vision and knowledge of the sector to help us strengthen our presence in the region. We will achieve this through establishing and coordinating programs that will allow us to get closer to our partners and customers."
