United States. Susana Gallegos, regional sales director for Latin America of STid shared in an exclusive interview with Security Sales, during the ISC West 2023, the news of the brand. He also talked about the growth the brand has experienced. "I feel like the brand has momentum in the industry."
In general, regarding this 2023 Susana stressed that this is a special point for STid, because now its solutions arouse greater interest for potential customers, who now have the listening and willingness to choose different alternatives. Likewise, she pointed out the growth of the company at the personnel level, which for her is a primary factor for the growth of her recognition and impart in the market.
In front of the products, the sales director commented that they are fortunate that people are receiving their product with acceptance and continue to learn. "After a 27-year job, people finally come and listen, now they can say, you know what? I don't have to always do things the same." With this he referred to the great interest of the end customer in researching about security and testing the different options on the market.
"We're no longer just talking about the door, we're talking about secure identification anywhere in the company. We also have QR readers for visit control. As you know, STid always cares about the aesthetics of the product, but also about the issue of modularity. Here it is important to know that when it is necessary to identify visitors we can use this module, but people can also identify themselves with smartphones, with smart watches or with PIN or with cards."
Susana, took advantage of the space to comment that at the Latin American level the company has welcomed new members to its team. "We know that what is really essential are people," he even explained that they are attracting staff with creativity and a taste for customer service, an issue that is complemented by the quality of their offer.
In that sense, he said that news is coming for Colombia, Chile, Panama and Costa Rica, in addition, he assured that "the investment that has been made in the US market, is accompanied by the globalization of the brand."
Finally, Susana pointed out that "we need even more space to receive more people. Honestly we are very happy to be sowing what we have cultivated for so many years and taking advantage of the fact that customers have confidence in us to continue with their new projects. We continue to grow massively."
