Mexico. According to recent studies, the global Artificial Intelligence market will be worth nearly $60 billion by 2026. Undoubtedly, this technology is radically changing the way we work and do business. For companies, the correct use of Artificial Intelligence can mean an increase in sales, substantially improve each of the areas of the company, eradicate inefficiency, optimize operational processes and save money.
Currently, 80% of executives think AI solutions can improve their productivity. Given this data, how can businesses harness its potential today? Adext, provides the 7 business benefits that these technologies can currently bring to business:
1) Customer service: All companies know how important this area is and how much it can affect their brand. Users do not like to feel that they are being served by a machine without intelligence, nor have to wait hours on the line to be attended, typing buttons and being transferred hundreds of times until they manage to communicate with the right person. The answer is chatbots. Because they can process and analyze customer information from the first contact and provide us with really useful insights on how to serve our customers.
Solutions like Nano Rep allow you to integrate your customer support with resources like Zendesk, Magneto, or Salesforce. In addition, it allows you to have a presence on the most popular instant messaging platforms, such as Facebook Messenger, Skype, Slack and WhatsApp.
2) Information Technology and Security: Gartner predicts that, by 2020, at least 75% of digital security tools will include predictive and prescriptive analytics based on heuristics (method to boost knowledge), AI skills and machine learning algorithms. What do we have available at the moment?
Cylance offers cybersecurity products and services that, instead of detecting, prevent any type of threats and malware. This company was selected for the Fortune 100 list of government organizations and institutions.
HANA is SAP's machine learning platform, which companies are using to manage databases with the information they have collected, such as sales transactions, customer information, relationships between databases, applications and other sources.
3) Business Administration: From scheduling conferences and team meetings, to scheduling business trips and supporting decision making, AI can help many activities related to running a business.
4) Finance and Accounting: The consulting firm Accenture predicts that 80%[4] of finance and accounting tasks will be automated in the coming years. These tools will allow them to interrogate, analyze and confront the predictions that underpin the value of their assets on the balance sheets.
KPMG has also formed an alliance with IBM's smart computer, Watson, which can read thousands of pages of contracts and agreements, and summarize them almost instantly, based on criteria you defined as interesting.
5) Human Resources: Professionals in the HR area invest a lot of time in the activities involved in the recruitment processes: interviewing, hiring, etc. So it is understandable that they love the idea of applying AI to this type of process.
Restless Bandit is a SaaS (Service as a Company) product that automates the tasks of evaluating, assigning and locating candidates, and even determines the schedules for interviews, significantly reducing the work involved in becoming a good candidate.
6) Technical procedures in many other departments: AI also has multiple applications in various technical procedures. And companies around the world are taking it upon themselves to implement it.
The Japanese insurance company Fukoku Mutual Life Insurance decided to replace the 34 people who made up its staff with IBM's Watson Explorer AI[5]. The artificial intelligence system will calculate the corresponding payments of the insurance policy, through an analysis of medical certificates, information on surgeries, procedures and hospitalizations.
7) Marketing and Sales: We only have one of the most important categories for the future of all businesses: marketing and sales. Until recently, you couldn't take advantage of AI to revolutionize your marketing and sales departments, despite the fact that both have been shifting into the digital space at breakneck speeds. Now it's possible.
Adext is an intelligent robot and the first AI solution that manages and optimizes your campaigns on the main internet platforms and on other sites related to your product or service through AdWords Remarketing. In addition, it does so in an affordable way, being a company with a social conscience.
