International. A report on the global physical security business 2020-2025 shows that the industry over the past two years has faced serious challenges, none more so than the Covid-19 pandemic, but it has proven to be robust and will return to significant growth by 2025, according to analyst Memoori.
Major manufacturers will continue to increase their share of the business at the expense of small and medium-sized enterprises. Size matters in physical security. Large companies will be able to maintain lower growth rates during what are sure to be lean years between 2021 and 2023, but they will continue to invest in R&D and new technologies.
The global pandemic will have created thousands of struggling businesses, which have already run out of enough money to survive and governments will soon disconnect the life support that has kept them alive. This will have the ripple effect of many not having the ability to fund new security systems or even upgrade them.
However, vertical markets such as public surveillance (smart cities), hospitals, education, and transportation are often publicly funded and have more capacity and commitment to invest in physical security projects. They offer the best growth opportunity in the coming years.
Demand for VSaaS and ACaaS will grow. These services offer buyers lower operating costs and a lower initial investment, as they can pay monthly. They will have a significant impact on traditional routes to market over time, challenging current manufacturer/distributor/installer/end user routes.
Added to this, technology such as AI video analytics is rapidly increasing the performance of VSaaS. This in itself is contributing to the growth and attractiveness of managed services.
Finally, the geographical distribution of physical security demand will become an important factor over the next three years. China is the market that will continue to grow the fastest. Hikvision has recently reported that in the first 2 quarters of 2021 its sales increased by almost 40% led by a national growth of 46% percent.
The rest of Asia will also increase its stake in the business, while North America will struggle to retain its stake and Europe's share will decline.
Source: Memoori.
