Mexico. Keri Systems informed its distribution channels and wholesalers of the makeover it will be presenting immediately. Their new transformation corresponds, according to their spokespersons, to a new curve of adaptation and improvement to the Latin American market with which they are directly committed.
Keri Systems has been busy since its inception to present what they call the "Mexicanization" of the brand, with which they have achieved an important simplification of business processes and have also developed a regionalization of the entire system of customer service and service, which ensured an important penetration of the sector, an approach where everyone speaks the same language.
Evolution
However, the company originally from the silicon valley, is sensitive to the current commercial changes that are brewing in the area, increases in the foreign exchange market and increases in operating costs that affect the entire security industry today.
All of the above requires once again the necessary evolution of the brand to maintain its advantage of differentiation for its customers and thus continue positioning the brand in the Latin American market, so it has launched a second phase in the evolution of the brand in the area with the following points.
- Ensuring the delivery of equipment anywhere in the territory.
- Entry of new products that will continue to differentiate the specific value of the brand.
- Creation of a partner program for the development of new modules that improve their final solutions.
- Continue to position specific teams for the Latin American economic zone.
"In Keri we have stood out for almost thirty years, in extending ties between our customers, our relationship has never been defined only by a commercial process, but a commitment to service that often goes beyond simple warranty periods," said Alejandro Loera, Zone Director of the brand. "We must strengthen in these times of great economic sensitivity our relationships with our customers always ensuring a plus to offer, not only in equipment, technology, service, guarantee and language, but in a commitment where our solutions always offer the protection that the client seeks and can adapt to the changing world in which we had to live", Said.
