Latin America. Recognizing the value they bring throughout the region and the importance of their participation to continue offering the highest level of solutions, CommScope once again brought together its main partners and distributors in the Caribbean and Latin America, in order to continue working on joint strategies with which to face the challenges of this year; in addition to introducing his new VP CALA Enterprise, Ed Solis.
"We are seeing a great growth of opportunities in Latin American countries, such as Brazil, Mexico, Argentina, but also in much of Central America and the Caribbean, where together with our partners we are putting great emphasis," said Ed Solis. "We have a great company and an excellent internal team of distributors and business partners that supports the region, which has led us to great results in CALA."
In the same way, Ed Solis pointed out the vital importance of the innovation that CommScope has had year after year, always thinking about facing the new challenges that the market presents them. However, the new VP CALA Enterprise CALA knows that having the best products and solutions would not be enough without the strength that its partners give them through strategic alliances, so the PRO Partner Community has been fundamental to maintain a close relationship with its distributors throughout the region.
In this regard, César Villar, Territory Sales Manager Peru & Chile, added: "The relationship we have with each and every one of the partners is extremely important. As manufacturers we are leaders in the sector, but our distributors, each with their roles and functions, play a primary role to continue growing, always working hand in hand. Together with our distributors, we are reaffirming alliances with brands of safety equipment, energy, etc., which makes us reach more places, with greater strength."
For Matías Fagnilli, Sales Director Channel CALA at CommScope, holding the Kick Off year after year is a way to recognize and thank the work that each of the partners throughout the CALA region do, but it is also an excellent opportunity to approach and continue aligning strategies through which to continue offering the highest level of service to customers and end users.
"For CommScope it is essential to offer a comprehensive benefit to our customers, but not only that, but also to provide them with added value; we can only achieve this through a global structure of channels that ensures the same level of service from the farthest tip of Argentina, to Brazil, Colombia or northern Mexico. With our strategy that is 100% in conjunction with the partners, and through the large Partner PRO community, this objective is possible, "said Matías Fagnilli.
During the Kicks Offs, held throughout the different countries in the CALA region, CommScope recognized its most outstanding partners in different categories in their different countries such as Argentina, Mexico, Brazil, Colombia and Peru.
"Constant innovation, teamwork with our distributors, and our desire to continue working together with each of them, currently place us as one of the most outstanding solution providers in the areas of network infrastructure and telecommunications. But if we are aware of something, it is that the entire chain would not have the same level of value if it were not for the support of our partners, their excellent commitment and their hard work in all the countries where we work together", concluded Matías Fagnilli.
