Colombia. Changing the way we present the latest innovations in security systems solutions was the slogan that Bosch presented in Colombia.
"We made the attendees of the last E+S+S Fair 2017 live a true user experience, testing the latest technology and applied in real time through several challenges," says Miguel Baquero, director for Bosch Northern Region;
Dynamics and contests so that participants could check if what actually appears on the specification sheets of their products were consistent with what they actually did; IP cameras detecting flame and smoke, Fire Detection panels and Intrusion Alarm integrated as a low-cost solution, audio alerts of object theft, etc. There were many of the experiences applied in the Bosch VIP Access area.
Brand activations throughout the pavilion inviting people to access this area through a Sticker that was placed in their badge to each one, variety of contests within the VIP Zone and Happy Hour themed with the slogan "The fastest cowboy of Bosch", which made them winners of several awards.
A versatile Bosch world that can be fitted to any market, with effective and fast responses applied to the needs of the end user and based purely on the reality of market demand.
