Mexico. The framework of the seventh edition of the Revolution Banking congress at the Citibanamex Center in Mexico City. He addressed key issues for the financial sector, from the complex scenario posed by the Trump effect to Blockchain technology, through financial inclusion, Big Data or the relationship of Fintech with the banking ecosystem.
Among the public representatives who participated in the event, it is worth highlighting Carlos Orta, Vice President of Regulatory Policy of the CNBV, who gave us the keys to the new banking regulatory framework.
This was just the starting point for an event that seeks to support the Mexican financial ecosystem by delving into the keys to its evolution. New technologies will have an important presence, given their capacity to drive digital transformation, with topics such as Blockchain, biometric systems, banking as a platform, payment apps or contactless systems.
"Given the exponential growth of information in the banking sector, it is no longer only important to know which data source we should rely on to make decisions, we now have to determine which of all our systems we have to rely on to find hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Analytical results can lead to more effective marketing, new revenue opportunities, better customer service, greater operational efficiency, competitive advantages over rival organizations and other business benefits, all of which would not be possible without having a Big Data Analytics solution," said Javier Gamboa, Pricipal Pre-Sales Support Specialist at Information Builders Mexico.
The development of financial inclusion as a business opportunity and the increase in the level of banking in Mexico were raised in the panel by Javier Martínez Morodo, Director of GBM Digital, Carlos López-Moctezuma, Director of New Digital Businesses and Financial Inclusion of BBVA Bancomer and Alejandro Cortés, Director of Financial Inclusion of CIBanco.
It is also worth highlighting the panel of experts focused on NFC technology and the challenge of contactless transactions. Ricardo Granados, Director of Electronic Channels of Banbajío, Alejandro Rojas, CEO of Blumon Pay and Omega García, Innovation VP for Digital Wallets of Citibanamex, spoke of the degree of penetration of this technology in Mexico of how to get users used to this type of transactions.
Together with them, we were able to enjoy first-class speakers at Revolution Banking. Among others, Hugo Nájera, General Director of Business Development of BBVA Bancomer, Francisco Zago, General Director of E-Global, Rafael Niell, COO Mexico of Banco Sabadell, Edgar Estrella, Deputy Director of Mobile Banking of Banorte, Lucio Antonio López, Head of Technology for Internet, Mobile and CRM Banking of Banco Santander, Pedro Gil, Deputy Director of Operations Control and Logistics of Banregio, Lucero Vázquez, Director of Control and Administration of Digital Banking at Citibanamex, Vicente Fenoll, CEO and founder of Kubo.Financiero, and Alfonso Arizpe, Director of Digital Banking at Banca Afirme.
"Revolution Banking is a unique forum in which to share different proposals, learn about the technologies that will make them possible and glimpse future solutions.
The Mexican financial sector is in a complex and exciting moment. The digital transformation is advancing at an accelerated pace, driven by Fintech and the need for financial inclusion, while the international economic situation will present important challenges for the country" summarized Rafael Claudín, Content & Programme Manager of the congress.
