Mexico. Tecnocom and comerzzia have formalized a strategic alliance that incorporates the omnichannel sales platform for retail companies, comerzzia, into the Tecnocom portfolio. With this agreement, Tecnocom strengthens its position in the Retail sector by offering a solution that optimizes the competitiveness of retailers and increases the engagement of its customers. While comerzzia reinforces its brand presence in the Ibero-American market.
Highlighted as a representative Point of Sale solution in the context of digital transformation in the retail sector, by the technological consultancy Gartner, comerzzia is a modular platform for the integral management of stores that allows the most competitive retailers to optimize the shopping experience of their customers through interaction through multiple sales channels, providing consistency and high quality in service, which generates greater satisfaction and increase in sales.
César Moro González, Director of the Industry & Consumption division of Tecnocom, affirms that the Industry and Consumption sector is immersed in a deep renewal of technology and its processes, and is inexorably moving towards the digitalization of its business, therefore "The recognition and positioning of comerzzia as an innovative and competitive retail solution that integrates mobility, IoT, Analytics and Big Data, allows us to offer a tool to our clients aligned with the most disruptive trends in the sector. This partnership also represents a continuous commitment to specialization and innovation on the part of Tecnocom".
For his part, Javier Rubio, President of comerzzia, affirms that "This alliance allows us to strengthen the presence of our brand through Tecnocom in Spain, Portugal and Latin America, offering the retailer a unified commerce platform that can be integrated with its ERP or other solutions". Adding that, "As a unified omnichannel platform for retail companies, but also as a customer engagement tool, comerzzia is continuously developing technology to make the technological transformation of retailers a reality with the least effort and with positive economic results."
Together, comerzzia and Tecnocom offer a solution aligned to the real needs of retail: digital transformation of the business through the integration of technologies in Mobility, Cloud, Big Data, Analytics and IoT, and a unified customer experience for greater engagement, through an agile and flexible architecture that allows the retailer to achieve its objectives as quickly as possible, optimizing operational and investment costs, adapting to the trends of evolution of information technologies.
