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User experience, key to empowering and maximizing

Latin America. Carlos Macías, Country Manager of Citrix Mexico affirms that business mobility and trends such as BYOD (Bring Your Own Device) have transformed the way professionals work in Mexico and consequently, also the IT departments of the organizations that support them. To be sure, mobility encompasses much more than simply allowing remote access to employees.

Likewise, mobile devices such as smartphones and tablets have already become essential tools for workers to perform their day-to-day tasks.  Against this background, the implementation of an enterprise mobility strategy is already seen by many leaders as a necessity to take the business to the next level of productivity. However, in order to truly deliver the full potential, in addition to access to all corporate applications and data from the computer of your choice and securely, the strategy has to focus on one basic aspect that makes the difference: the user experience. 

It's a reality that as members of a mobile workforce, employees demand the same freedom and convenience of consumer technologies applied to enterprise IT tools. Therefore, responding to the needs and preferences of the user in advance can save time and reduce expenses in the long term in addition to increasing productivity, efficiency and satisfaction. In addition, planning based on experience will make the IT team more flexible to solve day-to-day situations since they will be aligned from the beginning.

A superior user experience results in giving people more than they expect and offering useful and valuable features so they can achieve their work goals. To achieve this, leaders need to create open, transparent and consistent communication channels with both employees and customers to understand how they use technology and get accurate feedback. Allowing workers to custom configure the functions of the device they use, offering support and provisioning of any application they need to download – whether mobile or SaaS – through a corporate application store with single sign-on, are some of the options to improve the experience. Also the ability to provide thin clients or other high-performance devices that they can easily use when the user realizes that certain applications are not working properly on their consumer equipment due to security requirements.

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In addition, virtualization technologies can provide a complete framework for effective remote collaboration. All data will be available to the team, ensuring that each member has access to the same versions of software applications, even if their offices or organizations are on a different upgrade program. On the other hand, mobile device management (MDM) protects data by leveraging device-level policies provided by the device manufacturer or platform vendor. With the help of these policies, IT can configure, protect, and support mobile users. For example, IT can allow device-wide encryption and automatically lock or erase a device. Other options to maximize the user experience is to automate controls over the exchange and management of data, such as the ability to copy data between applications. Also make it easy to share and synchronize files from any device, and with external people just by sending a link.

In conclusion, by developing a mobility strategy in a spirit of collaboration with users, organizations can better meet their needs while gaining a valuable opportunity to set the expectations of customers and employees and on the other hand make people understand also the requirements themselves to ensure compliance, such as the need to secure applications and data, control network access and proper management of all devices. On the other hand, when you put end users in the first position, you also unify the team and the organization around the same objectives.
 

Santiago Jaramillo
Santiago JaramilloEmail: [email protected]
Editor
Comunicador social y periodista con más de 15 años de trayectoria en medios digitales e impresos especializados para América Latina. Actualmente Editor de las revistas Ventas de Seguridad, Gerencia de Edificios y Coordinador académico del Congreso TecnoEdificios.

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