Latin America. A10 Networks, a leader in network application platforms, brings the benefits of its A10 Affinity Partner Program to its partners in LATAM.
Designed to motivate and reward the channel partners who market the company's application services gateways, A10 Affinity Partner Program offers your channel all the tools needed to participate in the high growth experienced by the application networking market.
In this way, partners affiliated to the channel program ("Affinity partners") will have access to a wealth of resources and training programs that will help them take advantage of A10 solutions and, with them, grow their businesses. Key benefits include a wide range of sales and technical tools, increased profitability as well as training and support resources for partners to meet the needs of their customers.
"A10's Affinity Partner Program has proven to be a success in North America and the next phase is to expand it to Latin America as part of our global launch," said Kirsten Lee, Vice President of Worldwide Channels at A10 Networks. Our Global Partner Program, Affinity, has been designed to recognize the needs of our partners and help them identify business opportunities, offering a first-class experience to our mutual customers."
The A10 Affinity Partner Program hosts three partner categories: Platinum, Gold, and Bronze, which specifies investments and enablement levels.
Additionally, Affinity Partner offers a number of benefits for its partners, among which are:
- Through the Affinity Partner Program, A10 makes a significant investment in role-based training for distributors and Systems Engineers (SEs). In this way, and through this training program, A10 partners can acquire the necessary skills to attract customers in the initial phase of the sales process (A10 helps partners in the tasks of attracting new customers, positioning and demos of the company's products) and grow their businesses.
- A10 offers Agreement Registration Rewards for those partners involved in the development of new customers.
- A10 provides new and improved online tools, including a new partner portal, to facilitate synergies between A10 and its channel
- The three A10 Thunder Series product lines are included in the program: Application Delivery Controller (ADC), Threat Protection System (TPS), and Carrier Grade Networking (CGN).
"In our growth strategy, the partner ecosystem is key," says Alain Karioty (FOTO), Vice President of Sales for LATAM at A10. "With this new partner program we are truly committed to investing in the channel and providing them with the necessary support and tools to help them drive their sales and achieve their goals successfully. It's a great milestone and even more, it shows our dedication to our channel and industry partners as a whole."
