Colombia. Belden, one of the leading companies in solutions for signal transmission in mission-critical applications, and which has sustained operations in the North and Caribbean region of Latin America for more than 15 years, reported a growth of more than 50% against the result of 2010, thus predicting projections estimated at 35% for the second half of 2012.
"The investment in the Colombian market and in the region for this 2012 will be US$1 million," said Helder Canales Rodríguez, regional manager LATAM North & Caribe of Belden, with this, "a greater hiring of work team is determined to continue at the forefront in the market competition, as well as with the total coverage of the requirements of the clients, offering increasingly complete solutions".
Belden, as a world leader in the manufacture of infrastructure solutions for Networking, Alarm / Security, Industrial Applications and Broadcast (video and sound) applications, has focused in the last eight years all its activities on increasing the offer through the acquisition of companies internationally recognized for the development of infrastructure products, which allows it to offer a more complete portfolio of products.
"From there we have important members such as: CDT, a leading manufacturer in networking connectivity, acquired in 2004, with more than 200 patents in the market; Hirschmann, world leader in industrial ethernet switching; Tomas & Bets, leader in the manufacture of connectors for coaxial cables; Telecast, a leader in the manufacture of fiber optic switches and divisions for video applications; among others," says Canales.
This complete portfolio of companies, added to the quality of the products and solutions; allows to mark clear technical differences in the Colombian market in relation to companies in the same sector, recognizes Helder Canales, who also affirms that strategies have been established in the region such as: "Generation of an internal structure to specify the solutions of the portfolio in the region, execution of a customer service, training and certification programs, definition of distribution channels by product line and / or vertical market for a better approach, as well as vertical markets based on the analysis of economic indicators and market studies in each of the countries of the region".
Canales also warns that the foreign investment that is arriving in the region, and especially in Colombia, after the signing of the Free Trade Agreement with the United States and other countries, are indicators that allow the company to maintain optimism regarding the estimated growth for 2012, by attracting engineering firms and vertical markets for the implementation of its solutions, putting at your disposal first-hand, up-to-date information on new developments and training.
"For the specific case of Colombia, the medium-term objective is to have a local engineering center for pilot testing of solutions with training areas and even build or buy a manufacturing plant as was done in Brazil, justified by its development and by the influence it has with other countries in the region," comments Belden's representative.
