Latin America. Unisol recently announced that it will implement a completely revamped marketing plan for 2012. It is aimed at protecting and increasing its position as a leading wholesale distributor of IP technology in the Americas. This includes strategic alliances, an annual event calendar, new and redesigned websites, as well as a loyalty program for your frequent customers.
Unisol was recently awarded as the fastest growing sales partner in the northern region of South America by Axis Communications and has also established its alliance with LG Electronics to offer a wide range of IP-based products and innovative systems in displays and digital solutions. Tamron and Fujinon, renowned manufacturers of camera lenses, have also been included in this year's product line.
The seminars called IP Tech Express have doubled to 16 events in total in Mexico, Central, South America and the Caribbean. As part of their campaign to share the benefits of IP technology, IP Tech Express seminars offer you product updates, vertical market insights, and the opportunity to meet representatives from industry-leading manufacturers.
The new redesigned website (www.unisolinternational.com) was launched last January along with a new website dedicated to IP Tech Express (www.iptechexpress.com) seminars that includes a full agenda of events, registration, image gallery and, soon, Webinars. Visitors have the option to find information in both Spanish and English on both sites and have access to industry news, product catalogs, marketing collateral and useful information related to IP Security and Telecommunications.
In order to reward customers who make transactions periodically, Unisol has also created the UniTrustm loyalty program, in which customers will be able to benefit from making at least one operation per month and, depending on the level of membership, will receive exclusive discounts, sales opportunities, free shipping and access to lines of credit.
