Latin America. Samsung Techwin America announced the appointment of Oswaldo Lafée as Marketing Director for the entire Latin American region.
swaldo takes over the management after having been the manager for the region for a year and a half. His experience as a marketing professional is more than 15 years in the world of Digital Marketing. He has been a member of the board of directors of NY Advertising week, has won PromaxBDA awards for clients such as Turner Interactive, Disney Channel and Fox.
In his role as marketing director for Samsung Techwin America, Oswaldo will consolidate the Business Intelligence function as well as brand communications. All aspects of the management of marketing strategies and tactics to be implemented by Samsung Techwin America at the level of channels and end customers will be directed by Lafée reporting to the Vice Presidency of Samsung Techwin Latin America.
Likewise, all brand communication factors and channel relations, business partner assistance programs, loyalty programs and available marketing funds, education and certification programs, promotional initiatives towards the consumer as well as the presence of Samsung Techwin America in the major Security events in the region will be in charge of Oswaldo.
On the occasion of this appointment, Pedro Duarte, Vice President of Samsung Techwin America for the region said: "The Marketing Management for Latin America of Samsung Techwin America in an industry like ours is very important and at the same time complex. On the one hand the market expands to new end users whom we must reach with different messages and through different means and on the other hand a precise understanding of the multiple mixtures and characteristics of Latin American regional cultures is required. Oswaldo has done a great job at the forefront of this mission."
Contact Oswaldo Lafee via [email protected] mail or phone (+1) 305-728-0985.
