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And he's still the king.

When talking about electronic security it is almost imperative to think about security cameras. It has happened to me several times that when I start talking about it I immediately mention the acronym CCTV. But this is not just a whim; for many years security companies realized that cameras sell themselves, even those of poor quality.

Today seeing a security camera is very common, even in the most unlikely places, which shows that this technology was definitely positioned in the mind of the consumer. Now the important thing is to accept that this is NO longer a fashion, it goes further.

A few weeks ago we received a report that said that of all the modalities of remote monitoring, video is the one that is forecast to have a more vertiginous growth. The authors of the report, the firm IMS, added that the market in all the Americas, Europe, the Middle East and Africa was valued at UDS250 million, a fact undoubtedly interesting.

The report suggests that the CCTV trend benefits all industry players, starting with central monitoring stations and suppliers, thanks to the fact that as a business it generates better profit margins than alarm monitoring, but also offers additional benefits with the sale of equipment or hardware, as some call it. And it says more: companies that decided to replace the guards – like many in Latin America – with the video camera system have seen returns on investment in a relatively short time and those that did not have security guards to replace, insurance companies are including this equipment as an equivalent to reduce the values of annual premiums.

However, the most positive part comes and that is that for experts technology does not replace man. No matter how much technological advancement appears in the world of cameras, you will always need a person to manage the system. The question that needs to be asked is whether there is enough awareness on the part of users to understand this fact and whether there is a willingness on the part of integrators to properly inform their customers.

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