First part of this column that analyzes in depth the emergence of Artificial Intelligence (AI) and how it presents humanity, both unprecedented opportunities and profound risks.
By Gigi Agassini*
It is inevitable to constantly hear about the benefits that applied AI has and brings to our day-to-day lives, however, as we stand on the threshold of a new era it is imperative to examine the multifaceted implications of AI with the utmost scrutiny and foresight.
Professor Yuval Noah Harari, renowned historian and philosopher and author of great books, elucidates the complex interplay between technology and society,
urging us to confront the paradox of progress. In his signature style, Professor Harari delves into the AI dilemma, highlighting the inherent dangers lurking beneath the veneer of innovation, a topic that isn't talked about much.
Professor Harari's perspective is very interesting when he refers to the eras where disruptive technology has existed, such as the printing press, radio, television and even the internet itself, which began and marked generations in the industrial revolution.
When these technologies were invented and shown, the first thing that arose was fear, uncertainty and resistance in their adoption, something that continues to happen even today with the arrival of this type of technology. However, when we talk about AI it is completely different, since it is capable of being able to make independent decisions, generate content, create news and more, something that a radio or a printing company cannot do.
This places AI in a completely different position since it is something that had never been seen or experienced as humanity, since the generation of ideas and content had always been in the human domain, which today has completely changed with the existence of AI.
We now find ourselves facing a transformative and dangerous challenge, similar to the rise of atomic power: AI is a force as potent as nuclear power, with the potential to cause serious harm and unimaginable benefit. So now we're having the "Oppenheimer moment" for technologists.
AI, as Professor Harari points out, has "hacked" the operating system of human civilization, the implications are much deeper, and unfortunately AI has the power to weave deep relationships and even manipulate our opinions by creating a veil of illusion so convenient that we may not even realize that it is there.
The operating system of every human culture in history has always been language, through its language dominance AI is that it could form intimate relationships with people and use the power of intimacy to influence our opinions and worldview.
However, it is true that AI has not developed, or at least there are no indications of it, consciousness or feelings of its own, but what it is capable of creating is a "false" intimacy with human beings, and that is that AI does not need to have feelings of its own, but to be able to inspire feelings in humans to create this attachment.
In every political battle for hearts and minds, intimacy is the most effective weapon of all and AI has just acquired the ability to produce intimacy with millions, hundreds of millions of people.

A clear vision of the above is social networks. Over the last decade these have become a battleground to control human attention, now with this new generation of AI, the battlefront is changing from "attention" to "intimacy" and this is very bad news.
What would happen to human society and human psychology as AI fights AI in a battle to create intimate relationships with us? Something that I think we are experiencing more frequently, since these algorithms have an influence on the things we see, buy and even do.
At its core, AI represents the pinnacle of human ingenuity, capable of revolutionizing virtually every aspect of our existence. From healthcare and transportation to finance and entertainment, the potential applications of AI are limitless. However, this same power also generates a formidable range of risks, ranging from economic disruption to existential threats.
In addition, the advent of AI raises profound ethical dilemmas, particularly in the realm of autonomous weapons and decision-making algorithms. As AI systems become autonomous, they pose a serious risk of being exploited for nefarious purposes, amplifying the potential for catastrophic outcomes. Professor Harari stresses the urgent need for strong ethical frameworks and regulatory safeguards to govern the development and deployment of AI technologies, lest we inadvertently unleash forces beyond our control.
In addition, the proliferation of AI threatens to exacerbate existing privacy concerns and erode individual autonomy. With the proliferation of surveillance technologies and predictive algorithms there is a palpable sense of unease around the erosion of privacy and the commodification of personal data.
Professor Harari stands out against the unchecked proliferation of AI surveillance by warning about the legacy of "Orwellian dystopia" (a term that refers to a totalitarian regime in which the state exercises absolute power over its citizens) if we do not protect our fundamental freedoms.
In light of these sober realities, Professor Harari advocates for a nuanced approach to AI governance that prioritizes human values and societal well-being. Rather than succumb to the lure of unchecked technological progress, we must heed the lessons of history and exercise prudence as we navigate the AI revolution. This involves fostering interdisciplinary dialogue, engaging diverse stakeholders, and fostering a culture of responsible innovation.
Ultimately, the risks of AI are as profound as they are ubiquitous, challenging us to confront fundamental questions about what it means to be human in an era of unprecedented technological advancements. In the words of Professor Harari: "The emergence of AI requires a reassessment of our values, priorities and collective destiny. Only by confronting the risks with clarity and resolve can we harness the transformative potential of AI for the benefit of humanity."
There's definitely a long way to go on AI legislation, legislation that raises and raises a lot of questions like, if the timing is right or maybe we're just limiting a big discovery. There will probably be several designers and developers who will take the step of ignoring the many voices about the risks and the need to regulate a tool so powerful that it only gets more powerful over time and at a great speed.
For all of the above, the one who has put its finger on the line is the Parliament of the European Union, which has seen fit to draw up an "Artificial Intelligence Law" that regulates the technology. The law has two clear objectives:
(i) Ensure that AI systems used in the European Union and placed on the European market are safe and respect citizens' rights
(ii) Stimulate investment and innovation in the field of AI in Europe.
The agreement states that an AI regulation must apply two years after its entry into force. It is true that this legislation is the cause of several questions and among them its effectiveness. However, someone had to take the step and start laying the first stones.
The AI legislation introduced by the European Union aims to establish a comprehensive regulatory framework for the development and deployment of Artificial Intelligence (AI) technologies in various sectors. The legislation seeks to balance the promotion of innovation with the protection of fundamental rights, ethical principles and social welfare.
The European Union's (EU) artificial intelligence law is the world's first comprehensive artificial intelligence law. The main objective is to address risks to health, safety and fundamental rights. The regulation aims to protect democracy, the rule of law and the environment.
As has been discussed in different forums, one of the biggest concerns is the biases and opacity of many algorithms, creating uncertainty to the point of hindering the effective application of current legislation on security and fundamental rights, which is why legislative action is necessary to ensure the proper functioning of the internal market for AI systems. with a balance between benefits and risks.
The legislation covers applications such as biometric identification systems or AI decisions that affect important personal interests such as procurement, education, and health or police care.
The regulation is based on principles such as human-controlled AI, robotics and related technologies, security, transparency and accountability, safeguards and remedies against bias and discrimination, the right to redress, social responsibility and gender equality, respect for privacy and restrictions on the use of biometric recognition, good governance, including data used and produced by such technologies.
Note: In the second part of this article, we will take a closer look at the benefits of AI legislation in Europe.
*Gigi Agassini, CPP
International Security Consultant
GA Advisory
[email protected]


