55% of the companies surveyed in Argentina admit to having lost sensitive personal information, such as data about consumers, customers or employees, compared to the global average of 58%.
For consumers in Argentina, data privacy is most important when browsing the Internet (52%), followed by traveling to other countries (47%) and visiting a healthcare provider (40%).
The study, which interviewed more than 5,500 business leaders and 15,500 adult consumers in 19 countries, revealed a staggering difference between companies' intentions for data security and how they actually protect personal information (data such as names, addresses, dates of birth, national and/or social security identification key, and medical history). The study was conducted in conjunction with the Ponemon Institute, a private data protection and information firm.
"The volume of personal information that has been collected and shared by companies has grown exponentially in recent years, making the protection of this data a critical issue within the business and not just a technology issue," said Alastair MacWillson, managing director of Accenture's Security practice. "Our study underscores the importance of comprehensively addressing data protection and privacy to shorten the gaps between business strategy, risk management, complaint reporting and IT security."
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