International. Tech startup Blink Identity wants to help get through those congested lines of live concerts as quickly and safely as possible with the implementation of its facial recognition system.
The company has moved closer to that reality after raising a $1.5 million seed round led by Sinai Ventures, along with participation from Live Nation, Techstars and other live entertainment-related funds.
The company, founded in the U.S. by Mary Haskett and Dr. Alex Kilpatrick, completed techstars Music Accelerator in Los Angeles last spring, and is focused on bringing facial recognition technology to live event venues and commercial spaces. Live Nation announced earlier this year that Ticketmaster will pilot Blink Identity's technology for uses, including admission to event venues.
The company claims that its solution solves the bottleneck problem and creates a preferential experience for consumers and venue owners.
"We believe this technology is widely applicable, and that Mary and Alex's experience in developing biometric identification technology for the Department of Defense only qualifies them to lead the charge," says Jordan Fudge of lead investor Sinai Ventures.
The company has secured an initial partnership with Live Nation, the world's largest entertainment company, to take advantage of early pilot programs in a variety of locations.
Moving identity technology is said to identify people at a full walking speed. Blink Identity claims it can verify the identity of 60 people per minute by walking in front of a camera with facial recognition at full speed. Not requiring people to stop to apply identity verification allows the technology to be applied to events with tens of thousands of event attendees.
In May, Live Nation told VentureBeat that it will test the system in corporate buildings and venues and then evaluate its benefits to decide on the details of its use. He also suggested that the technology could be used to facilitate "deeper relationships with consumers."
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David Martínez Mendoza
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