International. As a global company with numerous physical locations, the apparel production company enjoys a broad customer base, but its success and expansion have also presented complex security challenges that, if left unchecked, could pose risks to business growth.
The company in question is Superdry, which currently has 220 stores in 12 different countries, as well as 479 stores in 53 countries operating cooperatively, along with 21 branded websites and more than 4,000 employees worldwide. In this way, it generates more than USD 770 million in revenue globally.
When considering its safety goals, minimizing the risks associated with the high volume of foot traffic in its stores (such as theft, accidents, and anti-social behavior) became Superdry's top priority. To achieve this goal, they needed to replace their ineffective video security system and unify their security operations into one cohesive system. This change would allow remote security teams to collaborate in real-time with store employees.
Risk management and loss prevention weren't the only challenges Superdry hoped to combat. In addition, the team wanted to streamline its fulfillment and retail operations by accurately recording after-hours deliveries and improving its internal processes, particularly by conducting procedural training for new employees. But the legacy video security system did not provide the detailed data needed for such efforts.
To proactively protect its people, property and assets, Superdry installed an Avigilon video security system. The team chose the Avigilon Alta solution because it provided the video quality and analytics needed to help streamline business operations while also helping to reduce the company's security investment by integrating with its existing third-party cameras. With this integration capability, Superdry did not need to carry out a complete overhaul of the camera, significantly reducing installation and operational costs.
In total, 63 new cameras were installed at eight sites, including Avigilon Ava's Dome, compact dome camera, and 360-degree camera models. To integrate Superdry's existing third-party cameras into an easily navigable cloud-based security system, Avigilon Alta Cloud connectors were deployed alongside an Avigilon Alta Aware video management system (VMS).
"Avigilon Alta has exceeded our expectations, and we are very happy with the results. The image quality of the video is fantastic. In addition, Avigilon's support has been excellent when we have questions," said Richard Smith, Benefits Protection Manager at Superdry.
Exceptional clarity
Superdry's new Avigilon Ava cameras offer exceptional image quality, which has brought several benefits to their security teams. As well as gaining better situational awareness of events at their sites, the high-quality video resolution means Superdry can achieve wide coverage with fewer on-site cameras, reducing both their initial hardware investment and operational costs.
Smart analytics videos
In addition to its crisp image clarity, the Avigilon Alta system also offers enhanced capabilities such as video search, audio detection and heatmap features, which have enhanced the ability of Superdry's store security teams to identify and prosecute those responsible for theft and theft.
Time is of the essence when it comes to investigations, potential threats, and thefts. High-quality video recordings with powerful analytical features help security teams accurately identify and track suspicious individuals. By using Avigilon Alta's analytical and heatmap features, teams can easily track line crossings near entry and exit points to protect high-value goods or items stored in backrooms, especially outside of regular store hours, or detect illegal entry into a restricted area.
In this way, Avigilon Alta's line crossing detection and alerting system allows employees to analyze and flag potential threats before they happen. As a result, Superdry has been able to minimise overhead and increase profits, obtain appropriate restitution for its retail losses and streamline its investigation process through the video search feature.
Collaborative Security
The fact that Avigilon Alta offers a centralised cloud-based security system has also benefited Superdry by increasing the efficiency and productivity of its security team in responding to potential threats. Both security teams and store employees can collaborate in your mission to protect staff, customers, and retail products, whether they are on-site or remotely. The team can also easily identify system maintenance needs to help ensure ongoing coverage so the team doesn't discover that an incident wasn't logged just by conducting a critical investigation.
Product Compliance Tracking
Superdry has also found the alert feature of the Avigilon Alta video security system very useful, as it records off-the-clock deliveries and allows employees and management to track their compliance targets. This tracking solution provided deeper analytics on each store's fulfillment metrics. In addition, HR, security, and compliance teams have the ability to leverage analytics videos to help measure employee performance and improve procedural training, by addressing any weaknesses with data-backed strategies.
Conclusion
Following the installation of its Avigilon Alta security solution, Superdry stores have become safer for both customers and employees. Advanced video analytics have not only helped minimize retail losses for the company, but they have also simplified the fulfillment process. Now, as the company continues to grow and cement its position in the fashion and retail industry, Superdry can focus on its goal of becoming the world's number one sustainable style destination and lifestyle brand with the confidence of knowing that its people, property and customers are safe and secure.
"We chose Avigilon Alta's cloud-based solution because the technology is open, flexible, and scalable. We could integrate our existing video security cameras into the new system and can easily add more cameras as we expand, which made Avigilon the right choice for us now and in the future," concluded Richard Smith.
