Mexico. TP-Link Enterprise, TP-Link's division focused on serving the business sector, reported that it closed 2024 with outstanding growth, consolidating its presence in Mexico.
According to the company, this was achieved through its participation in more than 16 key industry events, both independently and in collaboration with strategic partners. Such a proactive approach not only strengthened its market positioning, but also inspired more than 160 partners to reach new levels of technical and commercial expertise, laying a solid foundation for the future.
Part of its strategy was to divide the business into vertical market segments, where it focused its efforts mainly on education, hospitality and government, which resulted in the positioning of the brand in these sectors, highlighting alliances with the Government of Hidalgo and Puebla, as well as 3 important hotels in the southeast and center of the country.
2025 Plans
Throughout this year, TP-Link Enterprise will maintain a vertically segmented strategy, intensifying its focus on the government sector, where it plans to expand its reach by addressing needs at the federal, state, and municipal levels. The intention is that its technologies support institutions in the optimization of public services, improving everything from procedures to educational projects.
In addition, TP-Link Enterprise will maintain its strong presence in education and hospitality, and explore new markets such as retail and the residential segment. To this end, part of its objectives is to increase the number of certified integrators by 20% and reach a thousand channels, essential to promote and distribute its solutions throughout the country.
Marco González, Business Development Manager, highlighted: "Our plan includes developing the right partners to meet the demands in key vertical markets for the company, through a high-level training strategy. We want our integrators to see us as an ally that drives their growth and professionalization."
In the technological field, the Omada lines, focused on business networks, and VIGI, specialized in video surveillance, will be key in 2025. During its participation in CES 2025, TP-Link Enterprise presented advances such as WiFi7, reaffirming its leadership in business connectivity, while in video surveillance, the new cameras stand out for their simplified management, scalability and high quality, providing an excellent cost-benefit ratio for Mexican companies.
"By 2025, TP-Link Enterprise will be a completely revamped brand, ready to stand out in the market. We have the experience and innovative solutions needed to differentiate ourselves from the competition," said Daniel Ritschl, Chief Commercial Officer at TP-Link.
For her part, Abril Lanzagorta, B2B Marketing Manager at TP-Link, shared that the company already has a series of activities planned for 2025, including industry events, roadshows and exhibitions. "Each event will be an opportunity to create synergies with new channels and achieve the projected levels of corporate growth," said Lanzagorta.
With a combination of innovation, partner training, and focus on key markets, TP-Link Enterprise is positioned for a successful 2025, reaffirming its commitment to be a leading provider of technology solutions in Mexico.
