Mexico. Comstor, a SYNNEX Corporation company that operates in North and Latin America and focuses on security, collaboration, networking and data center, guides us on how to work the Digital Revolution with your customers.
About half of the world's population, about 3.6 billion people are already connected to the Internet. The Digital Revolution is a reality, some time ago and now it is taking a new direction with the introduction of increasingly powerful and intuitive mobile devices.
This introduction once again moves the digital economy that reveals a new format of behavior of companies within the market: organizations that do not reinvent themselves through the use of technological innovations and new business models will be left behind.
This, because the market has seen an increasingly informed, connected and demanding type of consumer, which creates that need for reinvention by companies to ensure utility and growth. But how do you do that?
How to work digital transformation with customers?
It is necessary to change the business model before the market overtakes it. This is the main recommendation, without a doubt to work with the technological innovations that customers need, it is necessary to make them understand the importance of carrying the format of the company, with a focus on digital. Meanwhile, this cannot be done by collaborators who are acting in the executive areas, since they are already quite busy taking care of existing operational and strategic points.
Why not invest in a team focused on the digital transformation of that company?
There is no huge team or a new department, but some professionals or even the CIO himself can carry out the planning of strategic actions directed for the IT and innovation area of the company. Mark Weinberger, CEO of EY, for example, created an internal startup project to understand how each department can be a switch.
Every company is now also a technology company
The executive or sales director of an IT channel who has not yet observed the business opportunities in this last premise needs to be attentive. With the digital economy on the rise, due to the transformation of consumers in recent decades, in addition to the emergence of phenomena that break with natural processes; Like the Internet of Things, Cloud Computing, data analysis tools and the use of social media, a new paradigm was created: all companies became producers of content and new technologies to meet the demands of an ever-changing audience.
This works for both types of customers: it channel customers and your customers' customers. Therefore, it is important to be prepared to offer solutions that are focused on the future of the business of the person who hired the technology. Offering a short-term solution can help even in solving direct problems that are already on the radar, but digital transformation is already a reality and not considering it, just as forgetting that the corporation needs to be updated to meet the demands can be a problem without a solution.
Don't leave the data stopped
With the arrival of the Digital Revolution we also have a phenomenon that is characterized by an increasing decentralization of media and organizations, such as new business models and an explosion of consumer diversity.
That has created the need for companies to invest in actions to collect primary customer data, beyond what was already done with traditional CRM systems or the tracking of navigable sites and applications. This movement of decentralization of the media, on the part, also of consumers, manages to feed these sources of data collection and produce an enormous amount of information that, when analyzed, are extremely useful to generate business opportunities for their customers.
Companies today need data analysis tools and competent professionals to use them and generate greater value in the products, as well as in the services offered. Regardless of the size of the corporation, it is possible to apply that type of solution and create innovations inside and outside in organizations.
The Digital Revolution offers a series of opportunities in various product or service segments and allows a decrease in operational costs, increased customer productivity, among other benefits. That is why it is so important to think of solutions that are aligned with the technological innovation of the coming decades and that will offer the business advantages, necessary for your client to continue acting positively in the market.
