Latin America. Axis Communications ' business partners in Latin America met at Kickoff 2022, an activity that served to present a perspective of the current year, new strategies to be implemented, as well as growth opportunities for this 2022. This meeting took place last March.
Leopoldo Ruiz, Regional Director for Latin America, presented the results of 2021, highlighting that worldwide the company had a growth of 9.5% over the previous year, and the Americas region an active participation with the growth of 22.7% in Latin America with a growth of 35.4%, success that has been possible through the commitment and joint work with the partners.
He affirmed that Axis will redouble its efforts to expand the business and presence in the region taking as a point of reference the objectives of strengthening the channel program with more trainings and trainings, expanding the product portfolio in various business verticals, consolidating IP video through innovation and research and strengthening the partner ecosystem.
"We are very happy to gradually resume face-to-face events with the relevant sanitary measures. We are excited to see our customers again and exchange ideas that can help us reach new dimensions of work and strengthen our bonds of trust that over so many years have resulted in the expansion of the sector and great business opportunities for all, "said Leopoldo Ruiz.
Heading into 2022
This year is seen as a great challenge and opportunity to reinforce the results obtained in 2021. Likewise, Leopoldo Ruiz, highlighted the growth in the global scale in the sales ranking, with results that have allowed the region to have greater involvement worldwide.
On the other hand, Mauricio Swain, Business Development Manager commented that a very important effort will be made so that by the end of 2022, more than 30% of the products have Machine Learning technology and Artificial Intelligence. Which has also been strongly enhanced by the launch of the Artpec 8 Chip, designed mainly to offer new opportunities linked to advanced analytics applications, based on deep learning at the edge.
He pointed out that there will be an accelerated increase in the demand for integral solutions since it is sought that more and more, provide a complete security system adapted to the specific needs based on the AXIS Camera Station video management system.
To meet the needs of distributors, Aidee Olvera, Distribution Manager for Mexico, Central America, the Caribbean and Brazil at Axis, reinforced the commitment to meet growth opportunities, as well as the consolidation of relationships between Axis and its distributors, so that they can see the company as an ally that allows them to materialize their goals and objectives. In order for these alliances to become a strength to consolidate more successful projects for the distributor, integrator and the end user.
For her part, Mariana Ramírez, Marketing Manager for Latin America at Axis, highlighted the new strategies that will be present throughout the year, implementing personalized attention to partners, with joint efforts to generate greater demand.
"The results we obtained last year allow us to continue growing strategically, and generate new parameters to achieve new goals in 2022, where through our portfolio of solutions partners can respond to each project, allowing that together we can continue to create a smarter and safer world," concluded Leopoldo Ruiz, Regional Director for Latin America at Axis.
