International. Nortek Security & Control LLC announced that the company has changed its name to Nortek Control, a fact that comes at a time when the business is evolving from a manufacturing-focused company to offering technology solutions for its global customers in security, control, energy/AV, access, health and wellness and analytics.
The company said that while Nortek Control continues to invest heavily in the security market, being able to encompass all of its brands under a new, modern and simplified name will provide ease and clarity as the company looks to the future.
"Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technological innovation across all the brands we represent," said Chris Larocca, president and CEO of Nortek Control. "The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to all the markets we address."
The company has been driving new technologies and delivering forward-thinking products for more than 50 years. As Nortek Control continues to deliver innovative solutions, its focus on customer experience and exceeding expectations remains a priority.
"I am proud of the strong foundation we have built as a company and am excited to take our customers with us on this journey as we move forward and enhance our brands in the future," said Richard Pugnier, Vice President of Marketing at Nortek Control. "Our clientele mentality has not changed. Our rebranding simply allows us to meet the needs of the modern market and offer superior solutions to our customers and partners around the world."
Nortek Control has design centers and manufacturing plants in the U.S., Mexico, Asia and Europe, and produces products for millions of its global customers. With the recent rebranding, Nortek Control will add a new layer of technological innovation and advanced analytics across its brand portfolio and differentiate itself from the competition by offering solutions with a high level of intelligence that customers truly appreciate.
"There are some really exciting developments on the horizon that we're eager to share," Larocca said. "Nortek Control is paving the way in the markets we serve and I can't wait to show our customers what the future holds."
