Latin America. ConsorcioTec, the first group for SME contractors and integrators in Latin America, announced a strategic alliance with Pymes Go Digital, a digital marketing agency focused on small and medium-sized enterprises (SMEs) in specialized industries (security, audio/video, HVAC and construction).
With the agreement, the members of ConsorcioTecTM will be able to have access to a 10% discount when using the marketing services offered by the pymes Go Digital agency, which assumes as the official agency of the consortium.
On the other hand, with this union a teamwork is glimpsed for the moderation of conferences during the events in which ConsorcioTec participates, with the aim of bringing together integrators and security manufacturers, who will have a permanent communication channel to solve all concerns, and incidentally, give rise to different projects, through its different social networks, in particular LinkedIn.
This partnership results in multiple marketing services for the more than 30 affiliate integrators, which have an annual purchasing power of more than 45 million dollars. These include the electronic security, networking, voice and data, home automation, building automation, systems integration and multimedia projects industries in the region.
For Julián Arcila, director of Pymes Go Digital, this joint work corresponds to a synergy of two organizations linked by the need to improve the conditions of the SME ecosystem in the region and boost their sales.
"The companies that ConsorcioTecTM brings together, such as the security and A/V integrators, are the driving force behind these segments towards growth and development, so it is essential to provide them with new tools for their growth," says Arcila.
For his part, Max Jaramillo, Chief Integrator Advocate of ConsorcioTecTM, highlights this as an opportunity to strengthen his purpose of forming a group of buyers and integrators SMEs in the region to access the reimbursements of the member suppliers that support this initiative.
Among the services offered by Pymes Go Digital are web design, assistance for social media marketing, digital advertising, customer relationship management (CRM) and brand identity for SMEs.
