United States. Panasonic i-PRO Sensing Solutions, which was established on October 1, 2019 and formally operates as Panasonic i-PRO Sensing Solutions Corporation of America (PIPSA) in the United States, is shifting its global branding to i-PRO.
The company explains that the new i-PRO brand reflects a significant shift in philosophy in relation to the company's market strategies, integrated product and systems offerings, and reseller and technology partnerships.
Comprised of the professional security surveillance, public safety and medical imaging business units in the U.S., I-PRO will continue to build on its expansive portfolio with new technologies and advanced software and AI-powered analytics that complement its best-in-class image cutting-edge technologies and products, and continue to build on a history of innovation and leadership spanning more than 60 years with Panasonic.
"I-PRO is more than a new company name or brand. It represents a significant shift in our organization's vision globally, and the innovative technologies and solutions we currently have and will introduce in the future to support it," said Bill Brennan, President of PIPSA. "We are a more versatile and agile company that can establish and implement new strategies and market-specific technologies and programs more quickly and efficiently to deliver solutions that set new benchmarks in performance with a higher ROI and lower TCO. This is the new i-PRO."
i-PRO consists of the following business units:
Professional Security Surveillance, offering comprehensive analog and IP video surveillance solutions, access control, and analytics solutions for professional applications that combine hardware, in-class management and control software, and deep learning AI analytics.
Public Safety, which provides advanced video solutions for law enforcement applications, including state-of-the-art body cameras, in-vehicle video systems, evidence capture and management software, and intelligent analytics such as face writing to protect personal privacy.
Medical Imaging, which offers high-performance cameras designed specifically for medical imaging devices and systems and other industrial applications.
"By clearly focusing on these three core markets and working hand in hand with our dedicated channel partners, i-PRO will deliver new and innovative integrated solutions that meet today's most demanding challenges with a forward-looking perspective to address the needs of tomorrow. And we will work in tune with our Japan headquarters to address the specific needs of our customers in the U.S., while remaining close partners with Panasonic, a key investor in i-PRO. We hope you'll join us on this exciting journey and get involved in the new i-PRO experience. Our future is brighter than ever," Brennan concluded.
