Colombia. Hanwha Techwin recently brought together 81 guests – including distributors, channels and end customers – in its new office in Bogotá, where it made the official presentation of Wisenet Wave, the company's new VMS, for the Andean market, which includes Colombia, Ecuador and Venezuela.
The attendees approached the new facilities, located in a more corporate sector and with greater amplitude with respect to the previous headquarters. There they could clearly distinguish the training rooms, the meeting room with clients, the laboratory, the showroom (better known as showroom), in addition to having visitor parking inside a smart building.
On the terrace, the development of the event was concentrated, which was attended by Fernando Tomasiello, Vice President of Sales and Operations of Hanwha Techwin for Latin America, as well as María Fernanda Domínguez, director of the STEP program for Latin America.
With this we wanted to imply that this particular space "is an asset both ours and our partners for events and all the initiatives they have," said Juan Felipe Cortés, marketing coordinator and the STEP program in Colombia of Hanwha Techwin. In addition, he pointed out that for April and May between three and four events are already planned to be developed with partners of the company on the same terrace, which "is a different space from the one that usually occurs in the world of security."
The idea according to Edwin Pacheco, regional account manager of Hanwha Techwin, is that this place becomes a business center with integrators, wholesalers and end customers for co-marketing events, networking, alliances with third parties or product launches, such as that night, in which from the commercial point of view a great rapprochement was achieved with each partner.
"The launch of WAVE, although it marks an evolution in our VMS, being a much more robust system and at the same time much more friendly to the end user, is not a product that enters to compete or that has the purpose of replacing our VMS partners, with whom we have a very close relationship", Cortés clarified.
"Likewise, within our portfolio are still our previous VMS: the SSM Professional and its Enterprise version. We understand that everyone is going to have their natural market niche and their solution is going to be suitable for that client," Pacheco said.
