Latin America. The electrical cables and conductors industry strengthens its market position with UL's Advertising Claims Verification program.
To distinguish their products in a very competitive market environment, many manufacturers proclaim the performance, characteristics and functionalities of their products and also proclaim specific things about their processes, systems or particularities. But how can a buyer or specialist know which ones are reliable? How to choose the appropriate product in the sea of things they proclaim? For many companies, looking to differentiate their brand and their products, the answer lies in opting for an independent third party to commercially verify what they claim to offer.
As a way to provide confidence and peace of mind to specialists, buyers and other stakeholders in the supply chain, more and more companies in the electrical cables and conductors industry see the value of working with an independent organization to verify what they commercially proclaim regarding the performance, functionality or characteristics of their products, facilities, processes and systems.
Recently, some leading manufacturers – Hitachi Cable America Inc., Anixter's Infrastructure Solutions Labs and Paige Electric Co LP – have chosen to verify what they commercially proclaim through UL's Advertising Claims Verification program. What they proclaim varies and are good examples of the diverse opportunity provided by this program.
Hitachi Cable America Inc
The UL Verified statement relates to performance under specific conditions. Hitachi's specific product, (DRYBIT Cable classified as Category 6 I/O Plenum) was Verified to verify that it Maintains Category 6 Performance Even Submerged in Water
Anixter Infrastructure Solutions Labs
UL Verification, in this case, relates to a process carried out in a specific facility, not on a product. In this case, UL Verified the Structured Cabling Performance Testing Processes of Anixter and its test lab located in Glenview, III.
Paige Electric Co LP
The UL Verification was for a range of Paige's Game Changer products that feature 1Gbps and PoE+ performance over 200 meters. Watch the video and take a behind-the-scenes look at the verification process of these claims.
What is UL Advertising Affirmation Verification?
The UL Check Mark demonstrates that UL has verified the specific advertising claim of these products and processes through independent, repeatable, and science-based evaluations. UL Verification provides objective credibility for the accuracy of advertising claims. The Check Mark can be used on products, packaging and promotions and is available for products, systems, processes, facilities and others. Specific information about each verified advertising claim is publicly available in UL's online database at UL Verify. In addition to the verified claims for the electrical cables and conductors industry, the Verified Mark has been published for products such as HVAC/R equipment, appliances, notebook computers, LED lighting and equipment, chemical additives, and many others. For more information, please see verify.ul.com/learn.
