Colombia. For this version of one of the most important fairs in South America, Bosch more than betting on showing product launches, which it already has pre-established to do through its distributors at the fairgrounds from August 22 to 24, 2018, will bring electronic security to other markets inherent to this industry.
Millions of data are collected globally but it is not known what to do with it; fast and reliable analysis in real time of market trends, purchasing behaviors of the final consumer, positioning of products in the different shelves, among others, is what the German company with headquarters in Bogotá, Colombia, for the north of Latin America, will show to the more than 12 thousand potential spectators that it is expected to receive at the fair.
"Conquering other markets and verticals where Big Data directly determines the strategy or direction that several companies must follow knowing in advance the increase in sales that this can generate, is our challenge," says Liliana Pinzón, MARKETING Specialist NOLA, Bosch Building Technologies.
"The difference currently in terms of competitiveness in the markets does not lie in whether the camera is IP or analogous," says Eng. Miguel Baquero Director of BOSCH BT for the aforementioned region; "we are prepared for the challenges that the final consumer market puts on the table", reliability of the information collected in each camera as a market intelligence device (cybersecurity), reports of mobilization of buyers in the different exhibitors, dead spots and potential to develop in the store, products with high or low levels of rotation in the shelves, among others, they will be part of the sample that Bosch BT will offer.
In BOSCH Security and Safety Systems is and will be a continuous work the development of new products and solutions of electronic security, offering integrations with other devices and platforms to fit to the needs of its customers without forgetting its initial premise and that makes them leaders in the market is the pro
proactive detection of human lives and property in general.
