Latin America. Hanwha Techwin introduces to the market its new cameras for the retail sector, which not only keep stores safe and secure through intelligent video analysis, but also help drive sales by improving the operational efficiency of commercial establishments. This unique solution is considered optimal to meet the changing needs of retailers.
The 'XNV-6011' and 'XNF-8010R' cameras implement a variety of intelligent video analysis features with a smart chipset built into the camera. Such features include "people counting," which counts the number of customers entering and leaving a store, "line management," which monitors lines or rows of customers within the store, and "heat mapping," which analyzes and displays in color the areas that attract the most customers.
The "people count" function allows stores to know their peak periods, analyzing the number of customer entries by date and time, this allows efficient management of personnel and circulation. For its part, the "line management" function adjusts operations at the counter based on the real-time evaluation of the queues at the time of payment, to shorten customer waiting times. Finally, the "heat mapping" feature makes it easy to manage inventory in real time by identifying popular items. These smart features go beyond efficient store management to help design effective marketing strategies.
In addition, through Hanwha Techwin's integrated video management software for retail solutions 'SSM Retail', system operators can easily identify and manage all CCTV cameras installed inside the store. The reception data of the POS (Point of Sale Terminal) is also saved with the video, which allows a quick follow-up of the events related to sales.
For Omar Murillo, Country Director Mexico of Hanwha Techwin, "recently business owners and franchises in general have increased the demand for technology that goes beyond security functions, also providing data for eventual market studies."
"In addition to attention to the retail sector, Hanwha Techwin provides vertical solutions for a wide range of industries such as city surveillance, transportation banking and others. From the company we strive to provide differentiated values to our users with diverse needs, through constant investment and development, "concluded the executive.
On the other hand, with the new facial recognition technology, now the retail owner can use video surveillance cameras to capture criminals. As the reach of smart devices from CCTV systems becomes wider, their potential for retail marketing generates more interest.
