Mexico. Tecnocom signs an agreement with Actitud Creativa, the leading company in innovation and creativity training, to apply the Lombard method of Design Thinking to its clients.
Since its birth in the imagine disruptive innovation program in Silicon Valley, the Lombard method has been widely used to generate innovation projects in companies of all sectors and sizes. Tecnocom and Actitud Creativa want, with the application of this methodology, to promote the value of innovation and intra-entrepreneurship in the businesses of their clients from different sectors.
The application of this disruptive method helps organizations to think like entrepreneurs and find innovative solutions to business challenges. This successful methodology in California ranges from the detection of opportunities to the definition of the prototypes and the business plan of the project.
José Antonio Ortega, Director of IT Governance at Tecnocom, comments that "the digital world impacts on the transformation of the business, and it is not an issue that only concerns IT, so it plays a fundamental role to generate a culture of innovation and entrepreneurship in organizations, always having the customer at the center."
Precisely this is what Tecnocom seeks for its customers, to provide them with an integral solution that boosts their business agility, from the initial phase of idea generation to the definition of business models. All under a disruptive and successfully proven framework, very focused on people, who are after all the architect of creativity.
"What happens in the next few years will depend on what we are doing today. New technologies pose new opportunities, but to take advantage of them we need a new way of thinking and doing, hence the signing of this agreement with Tecnocom, since we combine our extensive experience in promoting innovation with a great knowledge of the market and technology, "says Juan Prego, Managing Partner of Actitud Creativa.
Tecnocom is concerned about the cultural change required by business models today, betting on innovative and different activities, wanting to bring this value to customers, with activities that have a high impact mainly on people. "What we want to achieve in the end is that people are the engine of transformation, leaving behind a different way of doing things. That is why we believe that this alliance with Actitud Creativa will serve to boost the value of creativity in our clients", says José Antonio Ortega.
