Latin America. The feast of the Three Kings is one of the most desired days by the retail sector in Mexico due to the increase in sales volume and the large influx of public.
This last point is a concern for business owners because of the thefts and thefts that can occur. According to the study Perspectives of Senior Management in Mexico 2016 conducted by the consulting firm KPMG, theft is the crime that most affects companies in Mexico in terms of public security. In addition, in terms of insecurity and crime, these factors cost the country approximately 110,000 million pesos (mdp) annually to companies, 0.66% of the Gross Domestic Product (GDP), according to recent data from the National Institute of Statistics and Geography (INEGI).
Faced with this situation, it is necessary to go further. Security measures are essential so that incidents in this high season do not affect sales. Today most stores and businesses have video surveillance cameras that already integrate applications and analysis technologies that not only help fight crime and protect property but also help improve decision-making and profitability of companies.
However, given this panorama and with the intention of providing tranquility and more sales at this time, Axis offers these tips:
1) Leverage solutions in an integral way:
System integration is a good way to exploit not only the potential of technologies but also to maximize return on investment. Having these devices saves hours on trips thanks to real-time remote monitoring, which provides information to be able to replace items quickly; maintain the cleanliness and order of the warehouses, good customer service and closely observe the suspicious behavior of a worker or consumer. In addition, the use of smart cameras with motion detection and active tampering alarm helps to quickly detect suspicious actions outside or inside the store after opening hours. The devices automatically send images to the phone or terminals, allowing you to evaluate if any action is necessary.
2) Understand consumer behavior, promotion and marketing actions:
With cameras located in strategic locations, it's easy to record and measure customer behavior. It can also provide a people count and integration with the POS system (Point of Sale Software currently implemented by most retailers) to offer valuable information about shoppers. As a consequence, network video allows immediate evaluation of marketing and promotion campaigns to easily see the impact of specific activities and compare them with previous initiatives. Managers through real-time and historical data, can quickly know which are the most and least sold products, signage at the point of sale or if the windows attract customers.
3) Improve the customer experience by facilitating the purchase:
Network cameras can identify empty shelves and alert staff when they need to be refueled. They also alert staff when a queue is too long, so more cash registers can be opened to please the public. In other words, network video allows workers to be placed where they are needed most, and to optimize their travel to meet customer demands. The lines with large numbers of people waiting, empty shelves and blocked aisles can already be a story of the past at Christmas time, and thus be able to achieve true customer satisfaction.
4) Provide confidence to buyers through a secure environment:
A dark parking space, broken glass or the fear of being mugged outside a store are solid deterrents for shoppers. When managers inform their customers about network video initiatives, the sense of security adds a lot of value for them to stay longer in any establishment.
