Mexico. Gaining consumer loyalty to a brand today is a challenge for organizations. Looking for a reinforcement strategy to maintain that objective through the rethinking of campaigns and development of new products is one of the fundamental business objectives so that the value of it does not decline.
Taking into account the "4Ps" of marketing: price, product, place and promotion, multiple tools are broken down to maximize sales, attract new customers and extend product knowledge through email and social media campaigns, samples, exhibitions and memberships that provide customers with benefits by contracting discounts and promotions.
Sometimes the only way to meet internal and external demands is through a fundamental change in the business.
"Why are organizations making such moves to restructure their businesses? The reasons are diverse!" Says Manuel Trevilla, Founder and CEO of StoreLevel, "Most are driven by the fact that they are not achieving the expected growth, and are looking for new avenues for it."
Presenting solutions so that companies can optimize the process of executing strategies in the field during the commercialization of their products, is the main objective of companies like StoreLevel, such solutions avoid the industry losses of billions of dollars by providing the necessary information to correct any problem in time.
According to the second edition of the "Study of Uses and Habits of Mobile Devices" published by the IAB (Interactive Advertising Bureau), it is noted that 84% of Mexicans have a mobile device and of them, 87% always leave their homes with it.
Manuel Trevilla, Founder and CEO of StoreLevel, comments: "our community of 25,000 shoppers make reports on the execution at the point of sale, nationwide with photographic and geolocated evidence, which allow companies to solve the incidents presented through our dashboard in the cloud with graphs, maps and photographs; we also provide complementary income opportunities to tens of thousands of Mexican families who make their purchases while performing the function of agents for us and that is, without a doubt, a benefit to the industry and the community."
Retail is the turn of the millennium, consumers are moving away from what they used to buy, that is disconcerting and takes them away from loyalty to specific brands, they are situations that drive them to take new strategies and formats. Retailers must take into account these types of issues before taking the next step such as restructuring, a route that will determine the type of business they will become.
Introspective is to analyze its strengths as well as its weaknesses, allowing to observe a change, but unfortunately the tendency is to look in all directions to grow, when its direction should be reduced from 360º to perhaps an angle of 45º.
Technology is taking a toll on the industry, and retailers aren't prepared. Retailers must be updated to be up to date, stores must be well stocked and ordered with the right price. There is a link between strategy and trend, the execution of merchandising is more difficult than it has ever been.
Most of the time the marketing is carried out through intermediaries, distributors and third parties. StoreLevel gives visibility into the conditions of accommodation and execution of the planogram in stores on a daily, weekly or monthly basis.
"By providing fast information nationwide from our cloud dashboard, we give companies the necessary tools to provide agile solutions to any incident with the product, such as poor display, lack of inventory, damage or absence of POP material, wrong price, lack of follow-up to the established planogram, among others; avoiding losses due to lack of control. Execution of measurable merchandising, focused on results", says Manuel Trevilla.
