Latin America. The company toured more than 35 cities to strengthen the relationship with its public, presenting its novelties in products, such as the WiseNet Lite line, and teaching them to sell more even in the face of economic adversities and in price-sensitive markets.
Samsung Techwin America held more than 35 roadshows in Brazil and Latin America (Chile, Colombia, Venezuela, Ecuador, Mexico and Peru). The events brought together more than 3,000 people including resellers, distributors of small and medium-sized companies, integrators, business collaborators and representatives of companies in general interested in knowing the new products of the brand, such as the WiseNet Lite line and the IP Video Surveillance Kits, which add high physical security technology with extremely competitive prices, as well as learning to sell more in times of economic adversity and in price-sensitive markets.
With the events, Samsung Techwin America strengthened the relationship with its customers and showed the strength of its brand in the video surveillance sector. Among the actions carried out, the company announced its aggressive offer of solutions designed for the needs of the Small and Medium Industry (SMEs) market segment which will be of great importance for the Korean technology house worldwide.
"Samsung Techwin America is investing massively in Latin America and aims to offer SMEs technology solutions at an affordable price. We held more than 35 events that were fundamental for the implementation and development of the brand's new products in the Latin American market. In addition to this, we carry information on the sector, trends and market projections, listen to our audience and generate great business and positive prospecting within various segments, "says Pedro Duarte, vice president of Samsung Techwin for Latin America.
For the realization of the events, which brought technical and strategic knowledge to the participants, Samsung Techwin America had the support of its most important business partners throughout the region, in addition to investing heavily in marketing actions. During the events, the company made it clear that it intends to use all its brand capital to extend to its business partners and channels the great affinity and popularity it enjoys with the consumer in order to be more successful with the introduction of these solutions to their respective markets. "Samsung has always been a great technology manufacturer, our values as a company and the quality of our products and services has given us the brand recognition we enjoy today, which has not been overnight. Now that the Video Security market is permeating even more massive market segments, Samsung is a safe reference and a guarantee for our customers who are looking to protect their most valuable assets such as their family and their businesses," said Oswaldo Lafee, Marketing Manager for Latin America of Samsung Techwin America, responsible for the development of these activities for the region.
"The roadshow impressed with the quality and organization. They managed to present countless competitive differentials of the products of the new WiseNet Lite line in a relaxed and intelligent way. Excellent event, I recommend it to everyone to participate in the next ones, "says Luiz Gonzaga, Director of the ATGB Systems - integrator collaborator of Samsung Techwin America.
Due to the repercussion and a great insistence of the public that could not appear at the roadshows, the company held a live webinar with the main topics addressed, on the 10th, which had 220 participants. By 2016, the company intends to continue investing with the aim of increasing the market share in the Latin American market.
