Colombia. Samsung Techwin will exhibit visitors to E+S+S Security Fair Colombia (Bogotá, August 19 to 21) the Retail Store space, where they can learn about the future of the video surveillance equipment trade, where the trend is observed that any user can buy them in a technology store and install them on their own.
The Samsung Techwin Retail Store in E+S+S is mainly aimed at the owner of small businesses such as restaurants or shops, parents, or small offices, and its purpose is to make video surveillance technology a part of everyday life for these groups of users. Thus, Samsung Techwin is committed to meeting this need and demand for protection, changing the traditional way in which these systems are accessed.
"The way to reach the market has traditionally been through a manufacturer-integrator-end user model. Now the model is reversed and it is directly the end user, in all types of vertical markets, who seeks to access this technology, "says Oswaldo Lafee, Marketing Manager of Samsung Techwin Latin America.
Although no direct sales will be offered at the booth during the show, visitors will be able to place purchase orders with Samsung Techwin partners, as well as learn first-hand what the future of video surveillance system sales will look like. Likewise, they will be able to familiarize themselves with the brand's safety kits, with different sizes and characteristics, depending on the needs of each user.
"IP video surveillance is a reality that will grow exponentially in the coming years globally, until it becomes a commodity or commodity, similar to how other technologies such as cell phones have done," says Lafee, who concludes that Samsung leads this campaign, appealing to its great empathy with the end users of technology and extending it to its network of business partners.
All video security solutions will be available at Samsung Techwin's stand 315A and 927A at E+S+S Security Fair.
