Mexico. Expo Seguridad México and México Safety Expo, the two leading events in Security in Mexico, were acquired by the company Reed Exhibitions, organizers of the ISC events. This operation will represent an added value for its clients, since it has a solid platform that includes exhibitions in the United States, Mexico and Brazil, however, the company Giprex has a contract with Reed to jointly manage the event, initially for the next three years.
After the confirmation of the sale, Andrea Ferrando, marketing director and founder of ESM and MSE, told VENTAS DE SEGURIDAD that "the fundamental reason for this decision is that we feel that in order for events to reach their maximum potential and provide maximum value to customers, we had to put them in the hands of a company and people who have effectively done so successfully globally and in multiple industrial sectors. Hence the choice of ISC and its owners, Reed Exhibitions. For us it was very important to continue working with the Giprex team as we have done so far and adding the momentum and experience of ISC we feel that it is the best combination to bring to Mexico 'the best of the best!'"
Expo Seguridad México, which will be held this year from April 24 to 26, will again be sponsored by ALAS (Latin American Safety Association), and will be held simultaneously with Mexico Fire Expo, Mexico Safety Expo and Facilities Mexico.
These events are held annually and have more than 350 exhibitors attracting more than 14,000 security professionals. Expo Seguridad Mexico 2012, on its 10th anniversary, already has visitors and buyers from more than 18 countries, including attendees from Central America. Mexico Safety Expo attracts professionals involved in industrial safety, occupational health and hygiene.
Expo Seguridad Mexico, Mexico Safety Expo, ISC and ISC Brazil will collaborate in the development of new world-class content for exhibitors and visitors. The knowledge of the Mexican market that Expo Seguridad Mexico, Mexico Safety Expo and the alliances that have been created over the years, provide an additional option for the Security sectors of North and South America.
"Year after year we have had the responsibility to provide our exhibitors and visitors with two top-notch events and the decision to incorporate the events into Reed will allow us to continue to achieve this long-term goal. We are very excited to have the opportunity to be part of Reed Exhibitions and thus be able to continue offering the Mexican market what it deserves: "The best of the best," added Andrea Ferrando.
Ferrando also said that "it has not been an easy decision and it has been a very long and difficult process, however we feel that it is the right decision: over almost ten years we have committed 100% to these events and the respective sectors. We have not always been able to execute everything as we would have liked, but commitment and intention have always been present."
Ed Several, Senior Vice President and General Manager of ISC said: "We are truly excited about the addition of Expo Seguridad Mexico and Mexico Safety Expo to our global portfolio of ISC events. Together we will leverage our strengths and combine our strategies to support the growing Security Market in Mexico as well as the commitment we have to the ROC-NFPA Mexico Fire Expo and Facilities side events. We are ready to help our customers and create a profile of greater visibility among international buyers by opening new business opportunities in this part of the world."
The ISC events are part of Reed Exhibitions' 13 events on Security, Industrial Security and IT in Asia, Africa, Europe, North America, and South America. The ISC portfolio consists of ISC West, an annual event, held in Las Vegas, USA, showcasing the latest products, technologies and solutions to a global audience of security professionals; ISC Solutions has an exhibition and conference platform in New York focused on the regional market of the northwestern part of the USA, as well as a portfolio of high-level one-to-one Summits that is carried out exclusively for the solution of specific security needs between sellers and buyers.
Reed Exhibitions is one of the main organizers of competitions in the world, has more than 460 events in 36 countries throughout America, Europe, the Middle East and Asia, which are organized by the 34 offices it has worldwide.
