United States. A broad portfolio of identification products will be provided by BlueStar due to the signing of a purchase agreement with Impuls ID Distribution, a wholesaler of automatic identification and security systems based in Sabadell (Barcelona), Spain.Bill Nix, blueStar's vice president of Global Distribution, said the addition of Impuls is vital to the company's global project that distributes point-of-sale (POS), barcode, data collection, radio frequency identification (RFID) and wireless mobility products.
"The way in which both companies build close business relationships with manufacturers and customers, based on face-to-face marketing and continuous technical-commercial support within the territory, will lead us towards the expansion of the business under a global leadership with a local focus," says Albert Baranera, Impuls CEO.
This partnership will provide continuity and consolidation of both companies in the AIDC and ID markets.
For its part, BlueStar will continue its expansion in Europe and Latin America, as Impuls maintains an operational presence in Spain, France, Latin America and the United States, where it provides its customers with technical engineering service, marketing support and constant commercial accompaniment.
