Mexico. Derived from the growth and broad positioning achieved in recent months in our country, SonicWall, the private network security company owned by Francisco Partners and Elliott Management, announces Roberto Campos as the new Director of Channels for Mexico.
Campos will report directly to Eustolio Villalobos Country Manager for Mexico, Central America and the Caribbean for SonicWall.
Among its objectives are:
- Potentiate the SecureFirst channel program in the domestic market: In an environment where cybersecurity is paramount for all organizations regardless of their size, having the right business partner makes the difference to offer customers the trust and security they will be protected.
- Develop new distribution channels: Integrators of solutions focused on cybersecurity with the necessary technical capabilities to solve customer problems, seeking business development throughout the national territory.
- Efficiently and 100% increase SonicWall's market penetration through the channel business: This is adding solution integrators to the business ecosystem throughout the country, with at least 50% more organizations seeking to commit to the brand, obtaining tangible benefits for their business, which are focused on entrepreneurial businesses.
"We are in a disruptive moment in terms of cybersecurity, every day we see more orchestrated attacks that seek to harm users and their information, that is why our channel program, SecureFirst, has the necessary tools for our partners to achieve the best attention to users, in addition, in this new stage of SonicWall, we have more support for commercialization, better technical resources and one of the most complete portfolios within the cybersecurity industry. Every day we work on having better solutions for our customers, and it is through these initiatives that we position ourselves today in the market as a clear option to solve the needs of users, "said Campos.
Roberto Campos has more than 20 years of experience in the IT industry, previously held the position of Channel Director at 3Com de Mexico; he worked at HP in the Networking division, developing distribution channels, collaborated as Channel Development Manager at Toshiba de Mexico and held the position of Commercial Manager at Tech Data Mexico.
Roberto studied Industrial Engineering at the Universidad Iberoamericana and has several courses and certifications such as Cybersecurity, NAS, Networking, Datacenter, Cloud and Servers.
