Mexico. Julian Abraham officially joined Bosch on April 1. His position will be Director of the Division of Security and Communication Systems in Mexico. Ël has more than 25 years of experience in Sales and Marketing in leading companies in the market such as Tyco/ADT, AVON Cosmetics, Daewoo Electronics, Grupo Gayosso and Promotora Ambiental, among others.
In Tyco Julián developed a new Sales channel "Elite" which was a very successful model to increase sales and that was later taken as a model to replicate worldwide.
Also after 14 years of ADT in Mexico without launching new products, upon Julian's arrival at Tyco he launched the product of ADT View, a self-monitoring cloud video platform that generated new sales and increased the monthly recurring income for the ADT business unit in Mexico, achieving with this initiative 400 new customers and more than 1,200 IP cameras in just 11 months. With this experience, BOSCH Sistemas de Seguridad is currently in the process of validating its BOSCH IP cameras with Tyco to mount these solutions on the ADT View platform.
In this new position Julián assumes responsibility for the Division in Mexico, while assuming the challenge of working on strengthening Bosch's presence in the Security and Communication market, as well as on the development of specific actions and strategic alliances for the benefit of the growth and development of current sales channels and the active search for new potential customers, with the firm intention of positioning BOSCH as a leading brand in the Security segment in Mexico.
