Juan Pedro Reyes Martínez, is the general manager of Automa, a Chilean company that sells security equipment and provides advice on projects in this sector. Since his 19 years he has worked in the company working in different positions that have allowed him to know the industry and how the market moves in Chile, Latin America and the world. Commitment, responsibility, professionalism and an innovative vision are some of the elements that drive this professional and his collaborators to work day by day and compete in a segment that is expanding rapidly. For Reyes, change and transformation are possible to improve the environment and create necessary conditions for a future and a better life; so this professional maintains constant contact with his customers, because the information he receives about their needs, are those that are finally transformed into the new products and services that Automa will implement.
According to juan Pedro, in Chile there is a penetration of alarms close to 7% of the total number of households, this offer is aimed at the highest socioeconomic strata, ceasing to serve segments of attractive customers who have perceptions of growing insecurity. Likewise, this professional considers that training is of vital importance, since the personnel of the security industry must assume the great challenges of the clients of the Latino market, as well as the products and services demanded by that niche in which mobility and IP networks every day acquire more strength.
