International. The expanding world of security video surveillance has yet to evolve into the Orwellian nightmare envisioned in the 1984 novel. But as device connectivity continues to define the digital age, monitoring the technology that monitors us demands stricter rules and protocols to ensure risk is mitigated, threats are handled proactively and framed in global laws.
"We believe that behavioral science, cognitive computing, and artificial intelligence are essential to a successful and critical holistic surveillance offering for the organization's efficient and effective compliance with an increasingly intricate global regulatory environment," Adena Friedman, who currently serves as Nasdaq's president and director, said at a press conference in 2017. where the Nasdaq announced the acquisition of Sybenetix, a London-based regulatory technology company, which uses algorithms to catch dishonest traders. Software algorithms can learn the behavior patterns of individuals and groups within an organization to help detect suspicious transactions.
When it comes to physical security systems like video surveillance, more and more end users and their integrator partners are looking for that holistic approach to dealing with network attacks and malicious internal behavior. And as the flood of IoT devices expands its tentacles in the corporate, commercial, and residential markets, it's essential to have a viable cybersecurity game plan.
Mitigate IoT threats to the physical security landscape
While Nasdaq employs a combination of artificial intelligence and human behavior analytics to take a proactive stance against internal and external attacks, companies like SecuriThings that have served traditional IT sectors are now shifting their focus to the physical security market in general and video surveillance systems in particular. This Israel-based provider provides a User and Entity Behavioral Analytics (UEBA) solution for IoT. Monitor users and IoT devices. It also uses machine learning security algorithms tailored for IoT to identify and mitigate threats. Physical security and video surveillance are currently an important area of focus, with four major vertical technology markets as major drivers; physical security / video surveillance, Smart Cities, connected buildings and consumer electronics.
"Although there are many connected devices, the reason we decided to focus on the physical security side is that this is where the most spectacular adoption of IoT is and they are linked to real business cases. This is where you have solutions implemented by integrators, operated by service providers and consumed by real users where we can achieve true business success," says Yotam Gutman, vice president of marketing at SecuriThings and former lieutenant commander of the Israeli navy. The other point is that this segment, up and down the chain, is willing to pay to protect its devices. There are many connected devices, but we asked which is one of the most vulnerable devices and the overwhelming response was (surveillance) cameras."
Gutman acknowledges that the smarter the camera, the greater the potential risk. Years ago, when he worked in national security for several global agencies, it was analog technology that drove security. Those days are gone forever.
"The smarter the cameras become, the more likely they are to be vulnerable to cyberattacks. Cameras are also more complicated and expensive today, so there's more to secure," citing an example of a user paying around $250 for an IP camera and another $60 per camera for installation. And now for less than $4 a month, if we can go in to secure that camera, it becomes a compelling business case for the customer looking for quality of service and reliability."
