Currently the technology and business market in general is quite competitive and complex, so it is of vital importance that companies have the ability to adapt to the constant changes demanded by the environment, and in this way, they can be at the forefront according to their development niche.
By Alessandra Faria*
In that effort that companies make to be the best, you can find a wide variety of stories of how they emerge the best of themselves over time, creating innovative products or services, or perfecting those they already had.
Such is the level of commitment, passion and discipline of some companies, that over time they developed their own business models and continuous improvement processes, which led them to create products or services with the highest quality standards, and therefore, little by little they were building a solid base of trust, guarantee and security with their respective market segments.
In the case of Axis Communications, as a leader in the network video market, we not only care about creating cutting-edge technology related to video cameras for the security of companies, but we also create a whole business model, present in 50 countries, around the world, which is gaining more and more recognition and allies. This model is a program of indirect sales distribution channels, globally structured, where the person responsible for each channel is the one who has direct contact with the client, in such a way that Axis offers them the necessary knowledge for them to do their commercial management, thus allowing them to maintain a sustainability and growth in the medium and long term; economically speaking.
Currently, Axis has 80,000 companies in its channel network in the world and 4,492 in South America. The strategic role they play is for our company, the number one motivation engine to be innovating and creating state-of-the-art products.
Like other companies with great experience in the technology market, Axis Communications, has strived to create products and services of impeccable quality so that they can fit the budgets of small, medium and large companies, as far as advanced security solutions are concerned; but we see with some concern how in the sector, companies emerge that try to take their "quota" ignoring the ethical commitment to offer products with minimum quality standards, they are companies that want to eclipse the work that other organizations did for years; and they are companies whose competitive strategy is based solely on the low price of their products, since here the concept of "guarantee or added value" simply does not exist.
These companies in question only care about selling their products, and in this way, increasing their profitability in the shortest possible time.
Quality is not improvised
In recent years, despite the unstable world economy, we have all witnessed the economic and industrial progress of countries such as: India, Brazil, South Africa and China; being the latter country, one of the most prominent and at the same time one of the most questioned.
It is worth remembering that China made its economic opening at the beginning of the 80's, after a wide variety of political reforms, and within that context, the first companies were emerging, which, for the most part, in their beginnings were only limited to copying and selling everything that was fashion and world trend; However, as time went by, a new generation of entrepreneurs appeared who gave a different direction to the Chinese market and industrial dynamics, which made this country one of the most important pillars of the current economy.
Under this prominent light of commercial prosperity that surrounds the Chinese country, unfortunately there are small shadows that harm the good name and effort of the Chinese business community, since in those shadows, there are companies or organizations that develop products of very low quality, and others, which are based on the counterfeiting and imitation of recognized brands, this practice is known in China as "Shanzhai".
This is a situation that no entrepreneur should ignore, since it is well known that sometimes by wanting to minimize costs and lack of information, it is possible to make bad decisions, which lead to great economic losses. A company can make an investment by buying products of dubious origin and without guarantees of any kind, to provide a solution for example, to the installation of an IP camera or a video surveillance system, but in the long term, you will notice that this initial investment is increased by the constant repairs or because you have to buy the same product over and over again, a situation where the remedy is clearly worse than the disease.
Taking into account the above, it is important that the end customer has a support that goes beyond the purchase of a product, it is important to generate trust and security about what they acquire, in Axis, we are fully aware of this situation, and therefore, through the channel program, unique model in the sector, it seeks to create a more personal and human bond with our partners, which is evidenced in good customer service, in accompaniment, in providing technical support as many times as necessary, support in design and engineering of systems, In Situ survey, After-Sales technical support, advanced product replacement service, and in the guarantee and quality of products.
Undoubtedly, in a globalized world that is allowing the creation of companies and commercial negotiations of all kinds, we must never forget that an organization if it wants to prosper and be in the long-awaited "Top of Mind" of its market, it must be very clear about the concept of quality, which is something that is given with experience, innovation and teamwork. Likewise, to create optimal and efficient products or services, a variable that cannot be ignored is to invest economic resources to obtain the best raw materials, the best corporate alliances and the best trained personnel.
*Alessandra Faria is Director of Axis Communications for the South American region.
