The 2011 edition of ISC West allowed us to see the latent growth that has been presented in the security industry, in which special emphasis can be placed on the importance that the Latin American market denotes for it.
ISC West, during its 2011 edition in Las Vegas, managed to consolidate itself as one of the largest security events in the United States and, at the same time, allowed to demonstrate the moment of recovery that this industry is experiencing in general in sectors of specific interest such as the Latin American region.
The high note, likewise, could be perceived by registering a 10% increase in attendance (pending the results of the third-party audit) and also a notorious prospect of optimism for what will be the rest of 2011-
In short, the predominant voice was that of satisfaction since during the event it was possible to perceive innumerable business opportunities for manufacturers and service providers with representatives of practically all segments of security, including distributors, prescribers, system integrators and in greater proportion end users of security. In this last item, according to the organization, a figure close to 7% more than in 2010 was reached.
The directors of the contest also revealed that during ISC West 2011, more than 10% of the attendance was international, with security professionals from Canada, representing the highest amount of participation, followed by Mexico, Brazil, Korea and Australia.
"This year the event became a new page on the future of security," said Ed Varios, Vice President of ISC Events. "With the strong and enthusiastic participation in ISC West, the security industry evidenced the exploration of new products and technologies, as well as a broad educational program that, at the same time, contributes to the development. ISC West continues as an exceptional barometer of good things to come for the rest of 2011. We are grateful that the industry chose us to meet with us and our partner, SIA."
The ISC West exhibition this year included more than 10,000 products, 900 exhibiting companies. Manufacturers offered informative program demos and numerous opportunities for security professionals to discuss business challenges with that of technical and engineering expert companies, and for security professionals to share challenges and future needs for potential new product development.
Major manufacturers were well represented with ADI companies; ADT; AMAG Technologies; Anixter; ASSA ABLOY; Axis Communications; Bosch Security Systems; Cooper Notification; Dedicated Micros; Gallagher Security; GVI Security; HID Global; Hirsch Electronics; Honeywell Security; Ingersoll-Rand; Linear; Napco Security Technologies; Panasonic; Pelco by Schneider Electric; Samsung Techwin Americas; Scan Source; Sony Electronics; Tyco Security Products; Tri-Ed/Northern Video; Vicon and UTC Fire & Security.
Precisely Alexander Gutiérrez, who assumed the position of sales manager for the Andean region of GVI Security, manufacturer of video security equipment, delivered his share of satisfaction for the results delivered by ISC West for his company and recognized, at the same time, the importance that it has for the market of his region.
We are convinced that this will be a great year for the security industry, and events like this, and the results that have been perceived so far, prove it."
Alexander is in charge of serving the market of Colombia, Ecuador, Peru, Chile and Venezuela. The GVI Security Portfolio includes a wide range of analog cameras and DVRs, as well as a complete range of IP cameras and NVRs, which have been very well received in the region.
The SIA New Product Showcase (NPS), now in its 32nd year, features 85 entries from 70 companies. FST21 received the award for best new product for its SafeRise ® product at a ceremony held at the SIA booth. SafeRise ® incorporates facial and voice recognition and can detect when a person is in trouble for behavior.
The educational component was another strong point that the fair showed. The ISC Premier Education SeriesSM presented educational programs on topical topics such as cloud analytics, video, HD cameras, analog vs digital, managed security, standards and PSIM.
The growing influence of technology, value-added services and customer needs were also discussed during the opening day of the 2011 edition.
ISC West also produced the first IP-TAC2 (IP Technology Advancement Center & Certificate), which offered an overview of common interoperability standards to provide professional security with a complete understanding of the tactical application of surveillance and access control/connectivity biometrics.
On this matter, the press office of ISC West delivered the statements of Stephen Burnett, special agent of the Department of Defense of the United States who said that: "Being face to face with manufacturers allows me to do better business. From our office always encourages us to attend classes, every year I make sure to include them in my itinerary, as well as taking the time necessary to visit the manufacturers to learn about their new products. I really had to strive to tour the fair and visit everything I wanted to see."
"This year, ISC West has been just outstanding," said SIA (The Security Industy Association) CEO Richard Chace. "The exhibition this year was 15,000 square meters, the number of attendees increased by double digit percentages, the exhibitions have been impressive, the sessions of the congress have been of great interest and with valuable content. Overall, things are looking good for this year's security industry," he said.
In summary, it can be said that the security industry is heading down an auspicious path that in general terms will allow it to continue gaining ground in the different areas, which is why the importance of events such as ISC West in the industry calendar.
ISC West 2012 will be held March 28-30 at the Sands Expo & Convention Center, Las Vegas, Nevada.
