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For transparency in our industry

When I visit an international fair or convention, and I have a space of time to talk with integrators, installers, or even manufacturers, I always hear that Latin America is spoken of as a market in which there is nothing defined and in which operations have a high component of sagacity, cunning or the well-known "indigenous malice".

This worries me, because we could be opening a dark door to a dimension in which anything goes, in which practically "the end would justify the means", a vision too Machiavellian for my taste. And the worst thing is that in this scenario enter any type of practices to position themselves in a market and even to win projects or tenders.

I think what I'm saying is not very new. Perhaps some of those who read this column will know cases where this or that actor obtained benefits to impose himself in tenders thanks to "little help" for the final customers, or sometimes even deceiving them.

When this type of situation rarefies the environment, the markets are deformed, because not all players are governed under the same conditions and this, in addition, leads to the information that is available in that niche being biased, something that is of little interest to investors. Unfortunately in this scenario we lose everyone, even serious and renowned companies that have been doing business with total transparency and honesty for many years.

With this panorama in mind, one of the things we have to be clear about is that we all have to do our part so that the market develops every day. I know that I can be repetitive with this argument, which surely you have already seen touched tangentially in other publishers, but the doubts that often arise when talking about the Latin market give to think that this is a never-ending issue.

- Publicidad -

I therefore invite you to continue informing the market in the best way, recommending not to buy based on prices, not to participate in unclear negotiations even if the margins are very good and to insist on other decent practices. Very dreamy? Maybe, but this is still free, so I take a chance.

A cordial greeting, with all certainty.

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