Numerous salespeople from the most diverse security companies are being influenced in some way by automation tools or sales information, by the rethinking of sales that is based on the complexity of new social media tools.
By Adhir Uzcátegui
The salesperson tends to be increasingly the key person who presents the customer with the combined efforts of the separate business function: product development and design; advertising, marketing and promotion; research, development and manufacturing. In some cases this is carried out by establishing relationships with the client, advising and even co-producing the product with the latter... the contact is constant, not only at the time of sale, but also before.
We live in an era of unprecedented economic interdependence. The decisions made in Latin America about what we eat, drink, dress and buy affect the lives of several people abroad that we may never know. Under the current market system, we often have no way of knowing how our consumption choices affect our brothers and sisters around the world, instead seeking to change this and many other ways in which the free market frequently marginalizes the most vulnerable.
No one can ignore the strong presence of social networks in our day to day even at the local level. They have long since jumped from the field for which they were created to others in which they have proven to be an effective and efficient communication channel, especially in the field of economic activity.
Today's security companies must support and guide their sales team through different actions, such as:
Equip sales personnel with the technology that their activity requires (personal computers and telecommunication services, and training in how to use social networks to increase their prospects and customers.
Learn what are the main features and functionalities of Facebook and Twitter how to take advantage of them for their commercial use of security and marketing, both by professionals and security companies; know how to relate to customers through Facebook or Twitter, how to viralize promotional actions, or how to monitor and visualize needs and opportunities immediately are some of the objectives that we present here.
Some experts believe that social commerce has reached its critical point during 2011, according to the Wall Street Journal. business activity is expected to skyrocket especially on Facebook, which now claims a colossal $500 million figure on its social networking site.
A recent Altimeter Group survey of the top 135 retailers reported that 86 percent of participants were ready to start their social commerce strategy for next year.
Meanwhile, last month, Facebook had a large majority of internet hours, with 41.1 billion minutes spent on Facebook—for the first time surpassing Google, which lost with 39.8 million minutes, according to comScore.
Offering sales training on processes and new tools is vital, you want to follow and learn more, follow us on Twitter: http://twitter.com/adhiruzcategui
Automate and optimize administrative tasks.
An informed sales force uses technology to maximize each agent's time to sell, provide full access to all relevant business and market information to make the sale, and position that salesperson to independently make critical decisions that fit both short- and long-term customer needs.
Happy Sales!!!
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