Brazil. Gemalto was chosen by Banco Santander Brasil to implement the first contactless EMV payment system in Brazil. The Santander Universities Global Division, responsible for the project, estimates that it will issue thousands of contactless payment cards to students over the next 12 months. This innovative system represents the evolution of the Smart University Card, which has already been widely adopted in 12 countries, in more than 200 universities and by 5 million users.
Thanks to this system, Santander Universities will be at the forefront of the market, offering new contactless technology accompanied by financial and academic functions. It is estimated that the contactless EMV (Europay, MasterCard and Visa) payment market will grow by leaps and bounds in the country. S
Santander is the first bank in Brazil to issue personalized contactless EMV cards produced in the country. It has also been placed in an excellent position to expand more advanced payment programs, such as through the cell phone using contactless NFC technology.
In addition to the speed and convenience offered by contactless payments, Brazilian students will still be able to enjoy the features of their smart university cards, such as EMV security, digital identification, strong authentication and access to university facilities. In some universities they also serve to use public transport.
"The card offers unparalleled technology in our market, and this allows us to have a competitive advantage that adds enormous value to our brand, position and activities," said Jamil Hannouche, director of Santander Universities in Brazil.
For his part, Eric Megret-Dorne, Executive Vice President of Secure Transactions at Gemalto Latin America, said that "Santander Universities and Gemalto have built a very solid commercial relationship, and the fact of bringing Brazilian students a new contactless payment technology ratifies our commitment to achieve secure payments anywhere in the world," he said.
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